With margins continuing to erode for core bearer services, network operators of all type must offer value-added services (VAS) for profitability.The VAS applications will tend to be those offered by various third parties in a VNO environment facilitated by Service Delivery Platforms (SDP) and an open IP Multi-media Subsystem (IMS) service creation and delivery framework.
 
 Mind Commerce research indicates suggests operators that prepare for this now will not be caught off guard and relegated to increasingly diminished margins and low revenue growth. Instead, incumbent operators that embrace this model and form partnerships now, will be in a better position to evolve those relationships to fully leverage the open telecommunications environment of the future.
 
 Audience:
 
 Incumbent network operators
 Next generation network operators
 Telecom application and content providers
 Telecom infrastructure and service providers
 Service bureau and managed communications providers
 
 Table of Contents:
 
 Executive Summary. 4
 Introduction.. 5
 What is a Virtual Network Operator (VNO)?. 6
 MVNO leads to VNO.. 6
 Evolving Beyond Mobile/Cellular to Converged VNO.. 7
 SDP and IMS: The Drivers for Future VNO Opportunities. 8
 Service Creation Evolves to Support the VNO Model10
 IMS and Third-party VNO Applications. 10
 VNO Applications. 11
 Dynamic Address Book. 12
 Introduction.. 12
 Implementation Methodologies. 13
 Personalized Communications and Information.. 15
 Unified Communications. 16
 Incoming Call Screening. 16
 Unified Messaging. 17
 Case Study - AT&T. 21
 Push-to-X.. 24
 Deployment Examples. 24
 Push to Talk. 25
 Case Study - Etisalat29
 Entertainment30
 Online Gaming. 30
 Video on Demand. 36
 Introduction.. 36
 Implementation Methodologies. 37
 IMS - Value Addition.. 38
 Case Study - TransACT Capital40
 Community of Interest Communications. 40
 Augmented Reality. 41
 Customer Relationship Management (CRM)43
 Dispatch, Tele-workers and Remote Workforce. 44
 Social Networking. 44
 Services Blending. 46
 IMS and Advertising. 47
 Summary and Recommendations. 47
 Incumbent Network Operators. 47
 New Applications, Features, and Development Approaches. 49
 Network Management and Operations Issues. 51
 Third-party VNO Opportunities. 52
 Appendix. 56
 SDP and IMS.. 56
 What is a Service Delivery Platform?. 56
 SDP Architecture. 57
 What is IMS?. 58
 IMS Architecture. 58
 
 For more information kindly visit :
 http://www.bharatbook.com/detail.asp?id=200090&rt=Market-Opportunity-Next-Generation-Virtual-Network-Operators.html
 
 Related Reports
 
 The 2010 Report on Virtual Network Operators (MVNO): World Market Segmentation by City 
 http://www.bharatbook.com/detail.asp?id=125827&rt=The-2010-Report-on-Virtual-Network-Operators-MVNOWorld-Market-Segmentation-by-City.html
 
 The 2010-2015 World Outlook for Virtual Network Operators (MVNO) 
 http://www.bharatbook.com/detail.asp?id=125426&rt=The-2010-2015-World-Outlook-for-Virtual-Network-Operators-MVNO.html
 
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