It analyzes how IT industry suppliers’ media spend, marketing and sales strategies and business practices are set to change in 2011–2012.
 This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.
 
 Summary
 
 This report is the result of an extensive survey drawn from exclusive panel of leading IT industry executives. It analyzes how IT industry suppliers’ media spend, marketing and sales strategies and business practices are set to change in 2011–2012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.
 
 Scope
 
 • The opinions and forward looking statements of 233 industry executives have been captured in our in-depth survey, of which 35% represent Director and C-level respondents
 • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
 • The geographical scope of the research is regional – drawing on the activity and expectations of leading industry players across the European region
 • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
 • Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.
 • The report examines current practices and provides future expectations over the next 12-24 months
 • The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
 • This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers
 
 Reasons To Buy
 
 • Benchmark your sales and marketing spend with industry peers to effectively determine strategy
 • Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
 • Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty
 • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of packaging buyers
 • Predict how the industry will grow, consolidate and where it will stagnate
 • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
 
 Table of Contents:
 
 1 Introduction
 1.1 What is this report about?
 1.2 Definitions
 1.3 Methodology
 1) Online Survey
 2) Secondary Research
 3) Data Analysis and Report Writing
 4) Quality Control
 1.4 Profile of survey respondents
 1.4.1 Profile of buyer respondents
 1.4.2 Profile of supplier respondents
 2 Executive Summary
 3 Industry Dynamics
 3.1 Revenue growth expectations
 3.1.1 Revenue growth expectations by company type
 3.1.2 Revenue growth expectations by turnover
 3.1.3 Revenue growth expectations by senior level respondents
 3.2 Future developments in business structure
 3.2.1 Future developments by buyers
 3.2.2 Future developments by suppliers
 3.3 Merger and acquisition activity expectations
 3.3.1 Merger and acquisition activity expectations by buyers
 3.3.2 Merger and acquisition activity expectations by suppliers
 3.3.3 Merger and acquisition activity expectations by company turnover
 4 IT Market Growth Outlook
 4.1 Demand in emerging markets
 4.1.1 Demand in emerging markets by buyers
 4.1.2 Demand in emerging markets by suppliers
 4.1.3 Demand in emerging markets by company turnover
 4.2 Growth expectations in developed countries
 4.2.1 Growth expectations in developed countries by buyers
 4.2.2 Growth expectations in developed countries by suppliers
 4.2.3 Growth expectations in developed countries by company turnover
 5 Threats and Opportunities for the IT Industry
 5.1 Leading business concerns for 2010–2011
 5.1.1 Leading business concerns for the period by company type
 5.1.2 Leading business concerns by company turnover
 5.2 Key supplier actions to maintain and win buyer business
 5.2.1 Actions to maintain and secure buyer business by buyers
 5.2.2 Actions to maintain and secure buyer business by turnover
 5.2.3 Actions to maintain and secure buyer business by procurement budget
 5.2.4 Actions to maintain and secure buyer business by purchasing decision authority
 6 Technology Industry Supplier Marketing Spend Activity
 6.1 Annual marketing budgets: IT industry suppliers
 6.1.1 Annual marketing budgets by company turnover
 6.2 Planned change in marketing expenditure levels
 6.2.1 Planned change in marketing expenditure levels by company turnover
 6.2.2 Planned change in marketing expenditure levels by revenue growth expectations
 6.3 Future investment by media channel
 6.3.1 Planned change in marketing expenditure by company turnover
 6.4 Suppliers' future investment in marketing and sales technology
 6.4.1 Planned investment in marketing and sales technologies by company turnover
 7 Marketing and Sales Behaviors and Strategies in 2011–2012
 7.1 Key marketing aims of suppliers for 2011–2012
 7.1.1 Key marketing aims by company turnover
 7.1.2 Key marketing aims by revenue growth expectations
 7.2 Essential amendments to marketing activities in 2011–2012
 7.2.1 Amendments to marketing activities by company turnover
 7.3 Use of new media for business prospects
 7.3.1 Use of new media by company turnover
 7.4 Critical success factors for choosing a marketing agency
 7.4.1 Critical success factors by company turnover
 8 Appendix
 8.1 Survey results
 8.2 Methodology
 8.3 Contact us
 8.4 About ICD Research
 8.5 Disclaimer
 
 For more information kindly visit :
 
 http://www.bharatbook.com/detail.asp?id=200556&rt=European-IT-Supplier-Industry-Outlook-Survey-2011-2012-Industry-Dynamics-Market-Trends-and-Opportunities-Marketing-Spend-and-Sales-Strategies.html
 
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