Active & Intelligent Packaging to 2015

20-Jun-2011 | News-Press Release

Growth for intelligent packaging will be significantly faster, propelled by rapid growth for Quick Response (QR) and other mobile marketing codes on packaging, which gained a mainstream presence in 2010. Such codes are designed to be quickly read by smartphones and have the ability to transform traditional packaging into an interactive medium. Demand for time-temperature indicator labels will be aided by the availability of less costly product types, the increased presence of temperature sensitive drugs and ongoing food safety issues.

Gas scavenger segment to see above-average growth
Gas scavengers were the leading active packaging product type in 2010. Aboveaverage growth for gas scavengers will be based on heightened demand for barrier PET bottles -- especially those using less costly monolayer oxygen scavenging systems -- in faster-growing beverage segments such as tea and flavored waters. Oxygen scavenger demand will also be helped by rising demand for packaged organic and other minimally processed foods and the removal of trans fats from many types of processed foods. These factors will necessitate the use of oxygen absorbers as an alternative to direct food additives in extending shelf life.

Moisture control, corrosion control and susceptor packaging demand will post slower advances based on the presence of more mature product types and applications. Though an improved outlook in the manufacturing sector will benefit demand for corrosion control packaging, advances will be restrained by continued outsourcing of manufacturing to offshore regions with lower labor costs and competition from alternative materials (e.g., plastics) in the primary metal products market.

Food, beverage markets to benefit from safety concerns
Food and beverages were the two largest markets for active and intelligent packaging in 2010, together accounting for nearly 60 percent of demand. Advances in food uses will be based on heightened requirements for longer shelf life for processed foods and packaged fresh foods. Gains will also be propelled by the growing importance of food safety issues among consumers and retailer interest in reducing losses from unsaleable products caused by oxidation and temperature abuse in the supply chain. The popularity of smartphones among consumers will drive broadening usage of QR and other similar codes on food and beverage packaging to provide an element of differentiation.

Pharmaceutical market to be aided by biotech drugs
The pharmaceutical market is expected to experience above-average growth, aided by the commercialization of sophisticated biotechnology-based drugs, which tend to be costly and have high stability requirements. In addition, the need to raise compliance and adherence levels will support interest in compliance monitoring devices and active reminder products, though relatively high costs and health care industry cost control issues will prevent widespread usage. The increased prevalence of drugs with high moisture sensitivity will boost demand for moisture control packaging.

Study coverage
This new Freedonia industry study, Active & Intelligent Packaging, is priced at $4900. It presents historical demand data (2000, 2005 and 2010) plus forecasts (2015 and 2020) by product and market. The study also considers market environment factors, assesses industry structure, evaluates company market share and profiles more than 40 participants in the US industry.




General 4
Macroeconomic Outlook 5
Demographic Trends 9
Consumer Income & Spending Trends 12
Manufacturing Outlook 15
Packaging Overview 18
Paper 20
Plastic 21
Metal 22
Glass & Wood 23
Pricing Trends 23
Environmental & Regulatory Considerations 26
International Activity & Foreign Trade 29

General 31
Active Packaging 33
Gas Scavengers 37
Oxygen 39
Types 44
Producers 49
Ethylene 53
Carbon Dioxide 55
Corrosion Control Packaging 57
Volatile Corrosion Inhibitors 59
Scavengers 63
Moisture Control Packaging 65
Desiccants 67
Silica Gel 71
Clay 73
Other 74
Other 75
Susceptor Packaging 79
Other Active Packaging 82
Antimicrobial Packaging 83
Flavor & Fragrance Control Packaging 86
Self-Venting Packaging 88
Miscellaneous Active Packaging 90
Intelligent Packaging 92
Time-Temperature Indicators 95
Producers 99
Users 104
Other 104
Beverage Intelligent Packaging 105
Pharmaceutical Intelligent Packaging 108
Food & Other Intelligent Packaging 114

General 118
Food 121
Food Industry Outlook 121
Active & Intelligent Packaging Demand 124
Processed Foods 127
Meat, Poultry & Seafood 133
Produce 136
Dairy Products 140
Other 142
Beverages 144
Beverage Industry Outlook 145
Active & Intelligent Packaging Demand 147
Gas Scavengers 148
Other Active & Intelligent Packaging 153
Primary Metals 155
Primary Metals Industry Outlook 156
Active & Intelligent Packaging Demand 158
Pharmaceuticals 161
Pharmaceutical Industry Outlook 162
Active & Intelligent Packaging Demand 165
Moisture Control Packaging 166
Intelligent Packaging 168
Gas Scavengers 171
Other Active Packaging 172
Motor Vehicles 173
Motor Vehicle Industry Outlook 173
Active & Intelligent Packaging Demand 175
Electronics 177
Electronics Industry Outlook 177
Active & Intelligent Packaging Demand 179
Other 182

General 187
Market Share 190
Acquisitions & Divestitures 196
Competitive Strategies 198
Marketing & Distribution 201
Cooperative Agreements 202
Company Profiles 208
Albis Plastic GmbH 209
Amcor Limited 210
Ampacet Corporation 212
Apio, see Landec
Avery Dennison Corporation 213
Bemis Company Incorporated 218
Clariant International Limited 219
ColorMatrix Corporation 223
Constar International LLC 224
Cortec Corporation 226
Cryovac, see Sealed Air
CSP Technologies Incorporated 227
Daubert Industries Incorporated 229
Desiccare Incorporated 231
DuPont (EI) de Nemours 233
Freshpoint Holdings SA 235
Grace (WR) & Company 237
Graham Packaging Holdings Company 239
Graphic Packaging Holding Company 241
Gruppo Mossi & Ghisolfi 243
Honeywell International Incorporated 244
Illinois Tool Works Incorporated 246
Information Mediary Corporation 247
Infratab Incorporated 249
Intelligent Devices, see Information Mediary
INVISTA, see Koch Industries
Koch Industries Incorporated 251
Landec Corporation 252
Maxwell Chase Technologies LLC 254
McKesson Corporation 255
MeadWestvaco Corporation 257
Med Time Technology Incorporated 258
Mitsubishi Gas Chemical Company Incorporated 259
Multisorb Technologies Incorporated 261
PakSense Incorporated 264
Paper Pak Industries Incorporated 265
Rio Tinto Group 267
Scentisphere Incorporated 268
ScentSational Technologies LLC 269

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