comScore: Enabling Optimization of Marketing Strategies and Customer Experience

23-Jun-2011 | News-Press Release

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on comScore’s global Unified Digital Measurement™ (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes comScore’s first publicly available data showing device activity in the U.S. by connection type and device category.

The full version of the press release is available at: http://www.comscore.com/Press_Events/Press_Releases/2011/6/comScore_Introduces_Device_Essentials

Please let me know if you have any questions or would like to speak with an analyst. 

Thank you,
Andrew Lipsman
comScore, Inc.
press@comscore.com
+1 (312) 775-6510

************************************************************************************

Follow Us on Twitter
twitter.com/comScore
twitter.com/gfulgoni

Show HTML Embed Snippet

This release was submitted by a PRSafe user.
Any communication related to the content of this release should be sent to the release submitter.

Contact Info

From Name
From Email
From Company
Message
Login to Submit Email

Author Info

Tag Cloud

Categories

More Releases

Comments

Add a Comment

    \n\