The Impact of Google on NGN OSS/BSS Solutions
News-Press Release
(Newsbox) 03-Jul-2011
Bharatbook.com has this special report, which sources information of Google is poised to take on the carriers where it will hurt them the most: value-added service (VAS) applications.
These VAS applications are what the industry needs the most as bearer services become increasingly commoditized. Furthermore, our research indicates that consumers and enterprise customers will increasingly identify more with the brand that offers VAS applications rather than bearer services.
This places even more pressure on traditional service providers to employ Next Generation Network (NGN) OSS/BSS environments that enable them to have more choice and control over which third parties provide VAS applications in their networks.
This report evaluates the drivers for NGN OSS/BSS, specific areas impacted, and the anticipated impact and actions incumbent operators must take in response to the threat of Google and the opportunity of creating a more open service creation and operational environment. The report also includes a revenue forecast for NGN OSS/BSS in the areas of Billing and Customer Care, Mediation, and Revenue Assurance.
Target Audience:
NGN OSS/BSS vendors and service suppliers
Incumbent and traditional network service operators
Google and their customers, partners, and competitors
Table of Contents:
Executive Summary 3
Introduction 4
Existing OSS/BSS Challenges 5
Drivers for Google Impacting NGN OSS/BSS Systems 5
Key NGN OSS/BSS Segments Google will Impact 8
Billing and Customer Care 8
Mediation 9
Revenue Assurance 10
SWOT Analysis of Google in NGN OSS/BSS 11
Strengths 11
Weaknesses 11
Opportunities 12
Threats 13
Summary and Recommendations 14
Incumbent Operators 14
Content, Commerce, and Application Providers 16
NGN OSS/BSS Vendors 16
Google 18
For more information kindly visit :
http://www.bharatbook.com/detail.asp?id=201989&rt=The-Impact-of-Google-on-NGN-OSS-BSS-Solutions.html
Related Reports
Next Generation Network OSS/BSS Market and Forecast 2011-2016
http://www.bharatbook.com/detail.asp?id=46920&rt=Next-Generation-Network-OSS-BSS-Market-and-Forecast-2011-2016.html
Global OSS/BSS Software Market 2010-2014
http://www.bharatbook.com/detail.asp?id=179532&rt=Global-OSS-BSS-Software-Market-2010-2014.html
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