This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The body care category was valued at HK$263.3m ($33.8m) in 2009, representing a CAGR of 5.2% since 2004.
*By the end of 2014, the body care category will be worth HK$317.8m ($40.8m), with an expected CAGR of 3.8% between 2009 and 2014.
*The body care market volume totaled 3.5 million units in 2009, representing a CAGR of 3.9% since 2004.
*By the end of 2014, the body care market will total 4 million units, with an expected CAGR of 2.6% between 2009 and 2014.
*The body care market was led by mass body care (representing 54.4% of the total value), with premium body care accounting for the remaining 45.6% share.
*Estée Lauder Companies Inc., The is the market leader with a 19.8% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2
Summary category level: body care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Body Care 9
Value analysis (Hong Kong Dollar), 2004-09 9
Value analysis (Hong Kong Dollar), 2009-14 10
Value analysis (US dollars), 2004-09 12
Value analysis (US dollars), 2009-14 12
Volume analysis, 2004-09 14
Volume analysis, 2009-14 15
Company and brand share analysis 17
Distribution analysis 24
Expenditure and consumption per capita 26
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38

LIST OF FIGURES
Figure 1: Body care, Hong Kong, value by segment (HK$m), 2004-14 11
Figure 2: Body care, Hong Kong, category growth comparison, by value, 2004-14 13
Figure 3: Body care, Hong Kong, volume by segment (units, million), 2004-14 16
Figure 4: Body care, Hong Kong, category growth comparison, by volume, 2004-14 16
Figure 5: Body care, Hong Kong, company share by value (%), 2008-09 21
Figure 6: Body care, Hong Kong, distribution channels by value (%), 2008-09 25
Figure 7: Annual data review process 35

For more information kindly visit :
http://www.bharatbook.com/detail.asp?id=169974&rt=Body-Care-in-Hong-Kong-to-2014-Skincare.html

Related Reports

Body Care in China to 2014 (Skincare)
http://www.bharatbook.com/detail.asp?id=169921&rt=Body-Care-in-China-to-2014-Skincare.html

Body Care in the Czech Republic to 2014 (Skincare)
http://www.bharatbook.com/detail.asp?id=169927&rt=Body-Care-in-the-Czech-Republic-to-2014-Skincare.html

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