This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The body care category was valued at €637.9m ($934.5m) in 2009, representing a CAGR of 4.3% since 2004.
*By the end of 2014, the body care category will be worth €683.5m ($1,001.3m), with an expected CAGR of 1.4% between 2009 and 2014.
*The body care market volume totaled 48.8 million units in 2009, representing a CAGR of 0.6% since 2004.
*By the end of 2014, the body care market will total 45.9 million units, with an expected negative CAGR of 1.2% between 2009 and 2014.
*The body care market was led by premium body care (representing 59.3% of the total value), with mass body care accounting for the remaining 40.7% share.
*Beiersdorf AG is the market leader with a 22.6% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2
Summary category level: body care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Body Care 9
Value analysis (Euro), 2004-09 9
Value analysis (Euro), 2009-14 10
Value analysis (US dollars), 2004-09 12
Value analysis (US dollars), 2009-14 12
Volume analysis, 2004-09 14
Volume analysis, 2009-14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Body care, Italy, value by segment (€m), 2004-14 11
Figure 2: Body care, Italy, category growth comparison, by value, 2004-14 13
Figure 3: Body care, Italy, volume by segment (units, million), 2004-14 16
Figure 4: Body care, Italy, category growth comparison, by volume, 2004-14 16
Figure 5: Body care, Italy, company share by value (%), 2008-09 19
Figure 6: Body care, Italy, distribution channels by value (%), 2008-09 23
Figure 7: Annual data review process 33

For more information kindly visit :
http://www.bharatbook.com/detail.asp?id=170029&rt=Body-Care-in-Italy-to-2014-Skincare.html

Related Reports

Body Care in China to 2014 (Skincare)
http://www.bharatbook.com/detail.asp?id=169921&rt=Body-Care-in-China-to-2014-Skincare.html

Body Care in the Czech Republic to 2014 (Skincare)
http://www.bharatbook.com/detail.asp?id=169927&rt=Body-Care-in-the-Czech-Republic-to-2014-Skincare.html

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