Brandy in Canada to 2014 (Spirits)

20-Jul-2011 | News-Press Release

This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.


*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008


*The brandy category was valued at C$324.7m ($304.3m) in 2009, representing a CAGR of 3.5% since 2004.
*By the end of 2014, the brandy category will be worth C$345.5m ($323.8m), with an expected CAGR of 1.2% between 2009 and 2014.
*The brandy market volume totaled 5.7 million liters in 2009, representing a negative CAGR of 0.3% since 2004.
*By the end of 2014, the brandy market will total 5.4 million liters, with an expected negative CAGR of 1.3% between 2009 and 2014.
*The brandy market was led by other grape brandy (representing 55.7% of the total value) followed by cognac and fruit brandy, with a 32.7% and 11.4% market share, respectively. Armagnac accounts for the remaining 0.2% share.
*Diageo plc is the market leader with a 33.6% share of the market.

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Chapter 1 Executive Summary 2
Summary category level: brandy 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Brandy 9
Value analysis (Canadian Dollar), 2004-09 9
Value analysis (Canadian Dollar), 2009-14 10
Value analysis (US dollars), 2004-09 12
Value analysis (US dollars), 2009-14 12
Volume analysis, 2004-09 14
Volume analysis, 2009-14 15
Company and brand share analysis 18
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37

Figure 1: Brandy, Canada, value by segment (C$m), 2004-14 11
Figure 2: Brandy, Canada, category growth comparison, by value, 2004-14 13
Figure 3: Brandy, Canada, volume by segment (liters, million), 2004-14 16
Figure 4: Brandy, Canada, category growth comparison, by volume, 2004-14 17
Figure 5: Brandy, Canada, company share by volume (%), 2008-09 20
Figure 6: Brandy, Canada, distribution channels by volume (%), 2008-09 24
Figure 7: Annual data review process 34

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