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This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The brandy category was valued at CNY13,240.9m ($1,905.5m) in 2009, representing a CAGR of 24.3% since 2004.
*By the end of 2014, the brandy category will be worth CNY23,460.3m ($3,376.2m), with an expected CAGR of 12.1% between 2009 and 2014.
*The brandy market volume totaled 12.6 million liters in 2009, representing a CAGR of 22.1% since 2004.
*By the end of 2014, the brandy market will total 20.7 million liters, with an expected CAGR of 10.4% between 2009 and 2014.
*The brandy market was led by cognac (representing 90.3% of the total value) followed by other grape brandy with a 5.4% share. Fruit brandy accounts for the remaining 4.3% share.
*Pernod Ricard is the market leader with a 35.7% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2
Summary category level: brandy 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Brandy 9
Value analysis (Chinese Yuan Renminbi), 2004-09 9
Value analysis (Chinese Yuan Renminbi), 2009-14 10
Value analysis (US dollars), 2004-09 12
Value analysis (US dollars), 2009-14 13
Volume analysis, 2004-09 15
Volume analysis, 2009-14 16
Company and brand share analysis 19
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Brandy, China, value by segment (CNYm), 2004-14 11
Figure 2: Brandy, China, category growth comparison, by value, 2004-14 14
Figure 3: Brandy, China, volume by segment (liters, million), 2004-14 17
Figure 4: Brandy, China, category growth comparison, by volume, 2004-14 18
Figure 5: Brandy, China, company share by volume (%), 2008-09 20
Figure 6: Brandy, China, distribution channels by volume (%), 2008-09 23
Figure 7: Annual data review process 33

For more information kindly visit :
http://www.bharatbook.com/detail.asp?id=171281&rt=Brandy-in-China-to-2014-Spirits.html

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