This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The brandy category was valued at HRK511.5m ($103.7m) in 2009, representing a CAGR of 0.2% since 2004.
*By the end of 2014, the brandy category will be worth HRK537m ($108.8m), with an expected CAGR of 1% between 2009 and 2014.
*The brandy market volume totaled 3.7 million liters in 2009, representing a negative CAGR of 0.8% since 2004.
*By the end of 2014, the brandy market will total 3.4 million liters, with an expected negative CAGR of 1.5% between 2009 and 2014.
*The brandy market was led by cognac (representing 41.4% of the total value) followed by other grape brandy, with a 32% share. Fruit brandy accounts for the remaining 26.6% share.
*Badel 1862 d.d. is the market leader with a 38.4% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2
Summary category level: brandy 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Brandy 9
Value analysis (Croatian Kuna), 2004-09 9
Value analysis (Croatian Kuna), 2009-14 10
Value analysis (US dollars), 2004-09 12
Value analysis (US dollars), 2009-14 12
Volume analysis, 2004-09 14
Volume analysis, 2009-14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Brandy, Croatia, value by segment (HRKm), 2004-14 11
Figure 2: Brandy, Croatia, category growth comparison, by value, 2004-14 13
Figure 3: Brandy, Croatia, volume by segment (liters, million), 2004-14 16
Figure 4: Brandy, Croatia, category growth comparison, by volume, 2004-14 16
Figure 5: Brandy, Croatia, company share by volume (%), 2008-09 18
Figure 6: Brandy, Croatia, distribution channels by volume (%), 2008-09 21
Figure 7: Annual data review process 31

For more information kindly visit :
http://www.bharatbook.com/detail.asp?id=171289&rt=Brandy-in-Croatia-to-2014-Spirits.html

Related Reports

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http://www.bharatbook.com/detail.asp?id=171273&rt=Brandy-in-Canada-to-2014-Spirits.html

Brandy in China to 2014 (Spirits)
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