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This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The brandy category was valued at $4,666.5m in 2009, representing a CAGR of 1.9% since 2004.
*By the end of 2014, the brandy category will be worth $5,198.5m, with an expected CAGR of 2.2% between 2009 and 2014.
*The brandy market volume totaled 101.8 million liters in 2009, representing a CAGR of 1.8% since 2004.
*By the end of 2014, the brandy market will total 113.8 million liters, with an expected CAGR of 2.3% between 2009 and 2014.
*The brandy market was led by cognac (representing 46.6% of the total value) followed by other grape brandy and fruit brandy, with a 35.5% and 17.8% market share, respectively. Armagnac accounts for the remaining 0.1% share.
*E. & J. Gallo Winery is the market leader with a 22.7% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2
Summary category level: brandy 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Brandy 8
Value analysis (US Dollar), 2004-09 8
Value analysis (US Dollar), 2009-14 9
Volume analysis, 2004-09 11
Volume analysis, 2009-14 12
Company share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25

LIST OF FIGURES
Figure 1: Brandy, North America, value by segment ($m), 2004-14 10
Figure 2: Brandy, North America, category growth comparison, by value, 2004-14 10
Figure 3: Brandy, North America, volume by segment (liters, million), 2004-14 13
Figure 4: Brandy, North America, category growth comparison, by volume, 2004-14 13
Figure 5: Brandy, North America, company share (top five companies) by volume (%), 2008-09 16
Figure 6: Brandy, North America, distribution channels by volume (%), 2008-09 18
Figure 7: Annual data review process 22

For more information kindly visit :
http://www.bharatbook.com/detail.asp?id=171421&rt=Brandy-in-North-America-to-2014-Spirits.html

Related Reports

Brandy in Canada to 2014 (Spirits)
http://www.bharatbook.com/detail.asp?id=171273&rt=Brandy-in-Canada-to-2014-Spirits.html

Brandy in China to 2014 (Spirits)
http://www.bharatbook.com/detail.asp?id=171281&rt=Brandy-in-China-to-2014-Spirits.html

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