Depilatories in Egypt to 2014 (Skincare)

20-Jul-2011 | News-Press Release

This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.


*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008


*The depilatories category was valued at EGP16.4m ($3m) in 2009, representing a CAGR of 11.7% since 2004.
*By the end of 2014, the depilatories category will be worth EGP24.3m ($4.5m), with an expected CAGR of 8.2% between 2009 and 2014.
*The depilatories market volume totaled 1.6 million units in 2009, representing a CAGR of 7.8% since 2004.
*By the end of 2014, the depilatories market will total 2.1 million units, with an expected CAGR of 5.3% between 2009 and 2014.
*Reckitt Benckiser PLC is the market leader with a 35.8% share of the market.

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Chapter 1 Executive Summary 2
Summary category level: depilatories 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Depilatories 9
Value analysis (Egyptian Pound), 2004-09 9
Value analysis (Egyptian Pound), 2009-14 10
Value analysis (US dollars), 2004-09 11
Value analysis (US dollars), 2009-14 11
Volume analysis, 2004-09 12
Volume analysis, 2009-14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31

Figure 1: Depilatories, Egypt, value (EGPm), 2004-14 10
Figure 2: Depilatories, Egypt, volume (units, million), 2004-14 13
Figure 3: Depilatories, Egypt, company share by value (%), 2008-09 15
Figure 4: Depilatories, Egypt, distribution channels by value (%), 2008-09 18
Figure 5: Annual data review process 28

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