Global Advertisers executes Zee Café's Happy Beginning in Mumbai
21-Jul-2011 | News-Press Release
The newest show from Zee Café’s stable - Happy Ending – featuring lives of a group of friends whose group is rocked when the couple that brought them together, Alex and Dave, break up. The premier of the show is scheduled on 20th July in the Prime Time band of Zee Café. Global Advertisers - the dynamic and innovative OOH agency has designed the outdoor advertising and publicity of this TV series in Mumbai.
The agency with its wealth of experience, expertise and insight has caught the pulse of the target audience and challenges from the competitor English & Hindi GEC channels. The meticulously designed media strategy comprising fresh ideas and concepts has delivered results – way beyond expectation. The agency has deployed 8 billboards at various strategic locations of Mumbai from Mahim to Goregoan to carve the impression of the show in the mind of the viewers.
With hard-hitting hoardings and powerful canvases in town, forcing the English speaking & high networth individuals to notice the new TV series. The total spends on outdoor advertising from media and entertainment segment has marked an incredible growth this year, with new touch points to connect with audience, modern avenues and high visibility for the brands, all these have been the reason behind the expansion of the outdoor industry.
At Global Advertisers, a team of young and young-at-thought ideators, planners and executors spent endless hours on scouting prime areas, studying the competition, identifying key locations and good canvas for better execution & attention for Zee Café .
The 10 day you-can’t-miss-it outdoor campaign covering strategic junctions at western express highway, S V road and link road started from 13 July effectively building the interest for show amongst mumbaikar’s.
Sanjeev Gupta, MD of Global Advertisers, says,”The outdoor campaign was cleverly planned to attract attention of target audience as well as corporate advertisers. And therefore, along with the TV show Happy Ending, the channel ZEE café has also made a stubborn place in the heart and mind of people.”
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