U.S. Mobile Map Audience Grows 39 Percent in Past Year

20-Jul-2011 | News-Press Release

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile device during the three month average period ending May 2011, an increase of 39 percent from the previous year, driven in large part by the increase in smartphone adoption. The study found that map usage via mobile applications was the primary access point for smartphone owners as the map app audience doubled in size over the past year.

The full version of the press release is available at: http://www.comscore.com/Press_Events/Press_Releases/2011/7/U.S._Mobile_Map_Audience_Grows_39_Percent_in_Past_Year

Please let me know if you have any questions or would like to speak with an analyst. 

Thank you,
Sarah Radwanick
comScore, Inc.
+1 206-268-6310

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