July 21, 2011, London - Sony Ericsson is once again teaming up with EA Mobile™, a division of Electronic Arts Inc. (NASDAQ: ERTS) and the world's leading mobile games publisher, to deliver games for its flagship gaming smartphone - Xperia™ PLAY - with access to one of the most popular modern warfare action games of all time, Battlefield: Bad Company™ 2.

Taking full advantage of the smartphone's outstanding graphic capabilities and game-changing control pad, Xperia™ PLAY brings realistic, fast-paced gameplay to the Android operating system for the first time. Battlefield: Bad Company 2 is available to download from today for all Xperia™ PLAY customers in all markets outside the US.

"As Xperia™ PLAY becomes available in more markets across the world, the portfolio of games continues to grow and so we're delighted to announce the availability of Battlefield: Bad Company 2 for Xperia™ PLAY," said, Dominic Neil-Dwyer, Head of Market Development, Sony Ericsson. "We aim to give consumers the best possible gaming experience on a smartphone and Battlefield: Bad Company 2 for Xperia PLAY is the latest title from EA to bring one of the most popular gaming franchises to our consumers. Watch this space for updates on more content coming!"

Battlefield: Bad Company 2 for Xperia™ PLAY will bring its best in class all-out warfare gameplay to Xperia™ PLAY. Players will unleash devastation from the air with intuitive controls and capture emplacements in jungle heat, arctic snow and desert dust. Fourteen single-player missions across five intensely detailed battle zones plunge players deep into the action. An arsenal of up to 14 weapons ranging from a knife to rocket-propelled grenades will wreak havoc on enemy forces. Players will also pilot the action through multiple vehicle types, including tanks and helicopters.

Follow us on www.twitter.com/xperiagames for the latest updates on games coming to the Xperia™ PLAY smartphone. For product information, check out the Sony Ericsson Product Blog: http://blogs.sonyericsson.com/products

EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming. For more information about EA Mobile, please visit www.EAMobile.com, join us on Facebook at www.facebook.com/EAMobile or follow us on Twitter at www.twitter.com/EAMobile.

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the 'most entertaining smartphones' in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

About EA Mobile
EA Mobile™ is the world's leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on the company's alliance with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone®, iPad™ and iPodtouch®. For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company's game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries. In fiscal year 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

Legal
Battlefield Bad Company is a  trademark of EA Digital Illusions CE AB. EA Mobile, the sims and Need for Speed are trademarks of Electronic Arts Inc.  Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  NASCAR, John Madden NFL and FIFA are properties of their respective owners.  iPhone and iPod touch  are registered trademarks and iPad is a trademark of Apple Inc. All other trademarks are the property of their respective owners.

1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2011

The Liquid Identity logo and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.

Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.

Major hugs!

Marti

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Marta Miernik BulkyPix, Head of Communications marta.miernik@bulkypix.com 408.506.6499 

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