Lion King (Part 2) roaring success at the box office!

10-Aug-2011 | News-Press Release

Everyday millions of Mumbaikars are pleasantly surprised to catch a glimpse of a huge ferocious lion in the city.  Yes! But an animated one. On gigantic hoardings announcing the release of much-awaited Lion King Part 2 in 3D. It has collected above 11 Crores in first week, almost matching the collections of Singham and a shade less than Zindagi Na Milegi Dobara

Global has once again done what it does the best.  Generating tremendous publicity about a movie via smart & savvy outdoor advertising.  Making Lion King 2 irresistible among kids as well as kid-at-hearts.  

Thanks to bang-on outdoor displays at prominent places in the city from July 20,  Lion King part 2 is the hot topic of discussion at  homes, schools, offices, class rooms, coffee meets, evening sports,  lunch breaks… Another feather in Global Advertisers’ over-crowded cap.

The talk-of-town film, The Lion King 2, released on 29th July,  is first 3D release of a hand-drawn film from Disney, giving the classic kids’ movie a fresh look to a new generation of viewers.

Global Advertisers, Managing Director, Sanjeev Gupta says that " our week long campaign has sky-rocketed the curiosity of kids and interest level of adults for the movie.Effective strategy and location mapping has turned more eyeball towards the roaring lion."

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