World Online Video Platforms Market

10-Aug-2011 | News-Press Release

Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a-service (SaaS) video solution that helps content owners ingest, transcode, store, manage, protect, publish, syndicate, track and monetize online video.

The value proposition of an OVP solution is based on streamlining the entire process of configuring digital video content for publication for the emerging online and multi-platform device environment with an customizable, scalable, cost-effective solution. Market demand for OVP services is driven by a lack of universal video standards, confusing video protocols, and a desire for a simple, straightforward solution for delivering video to multiple devices. Additionally, online video platforms enable content owners to implement web-based video distribution quickly without having to commit significant CAPEX to an elaborate workflow of solutions to facilitate ingest to delivery.

The Online Video Platforms Market has experienced strong growth in the number of vendors offering solutions in the market since its inception around 2004, as an increasing number of media publishers look for a SaaS based platform to manage their video ecosystem. Frost & Sullivan expects moderate OVP industry growth over the next five years at xx.x percent, with fairly rapid growth in the next two to three years at xx percent, followed by slower year on year growth.The OVP market is dominated by six key fee-based service vendors alongside more than 30 vendors globally, many of who focus mostly on a niche functionality or specific verticals. The six key vendors that control the vast majority of market revenues are (in alphabetical order):
Brightcove, Kaltura, KIT digital, Limelight Networks (Delve Networks), Ooyala, and the Platform.

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Frost & Sullivan anticipates a small amount of merger and acquisition activity in the OVP marketplace in the next three years, as well as exit of some vendors- which we have also seen within the past 12 months.

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