Almost all the market players have been trying to bring positive developments in healthcare services through proper implementation of plans and policies. As there is effective strong demand for primary health care level drugs, such as generics, antibiotics, and OTC, healthcare expenditure is believed to grow to around US$ 201.6 Billion by 2013, representing a CAGR of around 6% during 2010-2013(
http://www.bharatbook.com/detail.asp?id=144467&rt=Brazil-Healthcare-Market-Analysis.html)

The government has been playing a key role in broadening the horizon and revenue patterns of the healthcare industry. With the proper launch of several effective programs, such as Smiling Brazil and UPA 24 Hours, the government has also ensured the better implementation of these kinds of healthcare policies. Investment, management of resources, awareness building are some of the key goals under such programs. Primary healthcare has been one of the major focus areas, as the country still faces concerns regarding disease prevalence and basic services.

The future outlook of healthcare industry is quite optimistic as companies are investing huge amounts of money in information technology, innovative medical equipments, and clinical research. Moreover, world’s leading healthcare providers are looking towards Brazil as an ideal destination for further expansion, as people are becoming more health conscious and there is a large growth potential. In such a scenario, the sector offers significant attraction to several stakeholders, and those participating in the industry developments.The report “Brazil Healthcare Market Analysis” covers all the necessary aspects of the Brazilian healthcare market, providing an in-depth research and prudent analysis of the key segments. The segments covered in the report include: Hospital Services Industry, Pharmaceutical Industry, Medical Devices Industry, and Other emerging market segments. The report presents an insight into the current industry trends; key market drivers, and the government initiatives to enable clients understand the market structure and its expected progress in coming years. The report also covers the description, strengths & weaknesses of the active market players.

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