New York, NY, August 11, 2011 — PR News has announced the speakers and program for the forth annual Digital PR Next Practices Summit, which brings together thought leaders and experts in digital communications to share ideas, tactics, and lessons learned in optimizing the digital platform to advance your PR efforts. Companies including, LinkedIn, Nordstrom, Meritus Media, Overdrive Interactive, Alpaytac, Inc., MWW Group, Harvard University, WWE, Raytheon Company, Burson-Marsteller, Euro RSCG, Stern + Associates, CSC, American Kennel Club, Levick Strategic Communications and Weber Shandwick will share their success stories and online innovations. The Digital PR Next Practices Summit also includes networking opportunities, breakfast, a keynote luncheon and cocktail reception.

More Information: www.digitalprsummit.com.

The Digital PR Next Practices Summit will be held October 5 at the Grand Hyatt in New York City. Attendees will learn how to develop a winning Facebook content strategy, optimize online messaging to stay at the top of Google’s search results, build an interactive community of brand ambassadors on Twitter, manage a crisis online and maintain a competitive edge when it comes to emerging platforms like Google+.

Perry Hewitt, chief digital officer of Harvard University, who will keynote the Summit, has seen what’s possible if organizations embrace the talent within their walls to develop digital, social and mobile solutions that meet the need of their audiences. In her keynote address, Perry will talk about how Harvard’s communications has rapidly adapted to the digital age and share tips on how you can lead your organization in embracing new digital platforms.

Presented by the industry’s most trusted sources on PR and marketing - PR News and sponsored by BurrellesLuce, Cision, mBlast, VMS, Vocus and Weber Shandwick — the Digital PR Next Practices Summit will address the most critical digital issues and new opportunities facing communications professionals. Panel topics include social media, crisis communications, viral marketing, measurement, online communities and more.

The summit is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, applications and resources available online to improve their organization’s reputation, mindshare and bottom line. Attendees will leave this one-day summit equipped with a smarter, more cost-effective PR plan that harnesses the power of online. Register now at www.digitalprsummit.com. The early-bird rate ends September 9, 2011.

The Digital PR Awards Luncheon will be held the day before the Summit, on October 4 at the Grand Hyatt. Finalists will be announced in mid-August.

The PR News Digital PR Next Practices Summit is an information-packed event that is sure to sell out weeks in advance. To register visit www.digitalprsummit.com. For sponsorship and exhibit information, contact PR News Vice President & Group Publisher Diane Schwartz at dschwartz@accessintel.com.

PR News is published by Access Intelligence LLC. The PR News family of products also includes the weekly PR News publication, PR Webinars, PR Guidebooks, PR News Workshops, Platinum PR Awards, PR People Awards, NonProfit PR Awards, 15-to-Watch, CSR Awards and more. Visit us at www.prnewsonline.com.

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Amy Jefferies
Communications Director
PR News
ajefferies@accessintel.com