Whiskey (Whisky) in Brazil to 2014 (Spirits)
 
 This databook provides key data and information on the Whiskey (Whisky) in Brazil (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods. ( http://www.bharatbook.com/detail.asp?id=171270&rt=Whiskey-Whiskyin-Brazil-to-2014-Spirits.html )
 
 Scope -Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data. Category level company and brand share as well as distribution share information for 2007 and 2008 Highlights - The whisk(e)y category was valued at BRL2,801m ($1,527.5m) in 2009, representing a CAGR of 8.3% since 2004. By the end of 2014, the whisk(e)y category will be worth BRL4,113.7m ($2,243.3m), with an expected CAGR of 8% between 2009 and 2014. The whisk(e)y market volume totaled 37.4 million liters in 2009, representing a CAGR of 7.2% since 2004. By the end of 2014, the whisk(e)y market will total 48.4 million liters, with an expected CAGR of 5.3% between 2009 and 2014.
 
 The whisk(e)y market was led by Scotch whisky (representing 87.8% of the total value) followed by other whisk(e)y and Canadian whiskey, with a 10.2% and 1% market share, respectively. American whiskey and Irish whiskey constitute the remaining segments with a 0.7% and 0.3% market share, respectively. Pernod Ricard is the market leader with a 32.5% share of the market.
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