FOR IMMEDIATE RELEASE

Non-profits surpass corporations in the use of social media

More North American non-profit organizations communicate and connect with communities online

TORONTO, ON (August 18, 2011)—An astonishing 97% of non-profit organizations are using social media, where 40% of corporations us social media to engage and connect with their communities and raise cause/brand awareness.

The Learning Disabilities Association of Toronto District (LDATD) is one of the non-profit organizations going through a communication shift by creating an online presence through social media, connecting with members and the outside community through blogs, facebook and twitter and also undergoing a website refresh to facilitate sharing, community building and easier navigation. 

“We are slowly and gradually noticing increased traffic to all our sites,” says Mimi Hoffman, Executive Director of the LDATD. “This translates to more of our population receiving much needed programs and services. We intend to continue our social media campaign to reach as many as possible,” Hoffman adds.

Noticing the misconception of learning disabilities both on and offline, the LDATD understands that reaching out to people through social media platforms is a good way to inform about learning disabilities and to clear the stigma around it.

Slowly, the LDATD is embracing social media outlets like Facebook, Twitter, YouTube, as well as blogging to over 200 fans and followers about the LDATD. These social media outlets will help children, parents and adults with learning disabilities, and give a clearer sense of what learning disabilities are.

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About LDATD

The LDATD is committed in being a center of excellence in the provision of education, advocacy, research and services and to creating a society in which children, youth and adults with learning disabilities are able to achieve the full expression of their intellect and abilities and are enabled to become contributed members of our society.

Contact

Mimi Hoffman

Executive Director

Learning Disabilities Association of Toronto

416-229-1680