Avis harnesses facebook power to reward customers
04-Sep-2011 | News-Press Release
Johannesburg, Gauteng - Already in the vanguard in leveraging social network technology to reach customers in a more personalised and individualised way, Avis is once again pioneering the use of the social media. “We have been engaging with customers through Twitter since October 2010, and through Facebook since December 2010,” explains Yoav Tchelet, Avis’ Digital Channels Manager. “We incorporated a car rental booking engine in our Facebook pages in January this year, one of the first companies to do so, and on 1 September 2011 we will become the first car rental company in the world to take up the Facebook Deals.”
Only two other companies in the country will have the right to carry the Facebook Facebook deals logo exclusively until November 2011.
Customers with the relevant Facebook application on their mobile phones will be able to redeem special deals advertised exclusively on Facebook. “The deals will be shown on the places tab on the cellphone screen,” continues Tchelet. “Customers who have reserved vehicles can click on the Facebook Places tag. Their GPS coordinates will be paired with an Avis location stored on Facebook or alternatively the user can search for the location name. While on the Avis locations page, any special deal will be shown on the cellphone screen. Customers redeem the deal by clicking CHECK IN when they arrive at the Avis location to collect their vehicle. A relevant deal with a unique number will then be displayed on the deals screen which the customer must first redeem and then show the Avis Reservation Agent when collecting the reserved vehicle.”
The customers’ Facebook friends will see that they have benefited from a special deal, so the advertising has the same kind of power as word-of-mouth publicity. “We are able to extend our advertising reach to an almost unlimited degree,” Tchelet points out. “The application also gives us the flexibility to offer more personalised and exclusive deals to our Facebook fans. This means that in line with our philosophy of always benefiting our customers, we can add considerably more value to them.”
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