Univision is making an all-out push to persuade agencies and marketers not accustomed to Spanish-language advertising to give the network a try. The Univision Communications network reportedly has earmarked $1 million for a multimedia ad campaign via Blanco-Lorenz Entertainment Branding that portrays Univision as "the new American reality" and describes how marketers can reach the key Hispanic market, including bilingual viewers between the ages of 18 and 49. The New York Times (tiered subscription model)/Media Decoder blog