Social Networking On-The-Go: U.S. Mobile Social Media

20-Oct-2011 | News-Press Release

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device.

The full version of the press release is available at: http://www.comscore.com/Press_Events/Press_Releases/2011/10/Social_Networking_On-The-Go_U.S._Mobile_Social_Media_Audience_Grows_37_Percent_in_the_Past_Year

Please let me know if you have any questions or would like to speak with an analyst. 

Thank you,
Carmela Aquino
comScore, Inc.
press@comscore.com
(703) 438-2024

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