Google has pioneered a host of features which go way beyond the geographical and language barriers to pass on the relevant information to the users. A key feature in the domain is the ‘Google translate’, which has enabled millions of users to access web pages in their native language. Yet the attempt at artificial intelligence fell way short of the exact translation. It translated the text in a mechanical ‘word by word’ fashion, disregarding adages, idioms, double meaning and the like. Lacking the human touch in grasping the intricacies of language and grammar, the tool at times lost the very essence of the original text.  To enhance the user experience, a few years back Google brought forth a plugin which allowed the users to suggest changes in the translated version. More than a million websites added the plugin and benefitted from it. It allowed the users and SEO service providers to access and leverage content in 51 languages (now has crossed past 60).

 In a further attempt to sharpen the tool, Google has recently introduced a new Plugin which allows the user to suggest translation which the web site owners can directly assimilate on their website. In the words of Jeff Chin Google’s Translates Product Manager, as mentioned in a blog post “Once you add the customization Meta tag to a webpage, visitors will see your customized translations whenever they translate the page, even when they use the translation feature in Chrome and Google Toolbar. They’ll also now be able to ‘suggest a better translation’ when they notice a translation that’s not quite right, and later you can accept and use that suggestion on your site.”

“If you’re signed in, the corrections made on your site will go live right away — the next time a visitor translates a page on your website, they’ll see your correction,” says Chin. “If one of your visitors contributes a better translation, the suggestion will wait until you approve it. You can also invite other editors to make corrections and add translation glossary entries.”

The key features of the new tool are as follows:

• Instantly translate your site content into 60+ languages by means of Google's Translate
• Customize and enrich the translation of your website
• Collect and incorporate translation suggestions from your users
• Invite other editors to manage translations and suggestions

The feature is at present in Beta stage and has been incorporated in the Google Translate Manager Site. Though “currently free of charge”, the search engine hints at levying charges at a later stage.

This step of Google has brought forth a revelation that even the search engine giant has Achilles heals. It is beyond the comprehension of the artificial intelligence to reach in depth of the lingual intricacies for perfect translation. Yet even a single step in the direction of enhancing the online translation process is respectable as it is the small efforts only which create big changes.

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