US demand for decorative laminates is forecast to advance 5.4 percent per year to 12.4 billion square feet in 2015, a rebound from the 2005-2010 period. The state of the decorative laminates industry is sensitive to changes in the overall economy, as well as spending in new construction, and building remodeling and repairs. During 2005 to 2010, the decorative laminates industry contracted in light of macroeconomic recessionary conditions in the latter part of that period and a downturn in the housing market. Going forward, continued improvement in the housing market, lower unemployment and greater credit availability will boost the potential market for laminates used in applications such as cabinets, countertops, flooring, furniture and wall panels.

Consumer perception of laminates as workhorse material to boost gains
Advances will also be stimulated by the consumer perception of decorative laminates as the workhorse surfacing material, providing a low-cost, lowmaintenance, durable surface. Competition from alternative materials is intense as other materials are often chosen due to consumer preference for a more natural appearance or feel, or for a surface that can be renewed when damaged. In order to compete, decorative laminate manufacturers focus on developing advanced printing techniques that create patterns and textures that rival the aesthetics of alternative materials such as solid wood or natural stone, but at a lower cost.

Cabinets to remain largest market; flooring to be fastest growing
The cabinet market will continue to account for the single largest share of decorative laminates demand in 2015. Decorative laminates will largely benefit from a rebound in cabinet production, based on accelerated domestic demand from an improving US housing market and expanding export opportunities. In addition, gains will be led by rising interest in decorative laminates as a less costly alternative to lumber, particularly exotic hardwoods, and wood veneers in cabinet production.

The flooring market for decorative laminates will record the most rapid gains through 2015, fueled by the expected rebound in new housing construction and improvements in residential improvement and repair spending through 2015. Advances will also be supported by improvements, such as enhanced durability, and manufacturers’ ongoing introductions of versions that resemble natural stone or tile flooring, as well as such costly and exotic wood species as bamboo and mahogany.

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This study analyzes the US market for decorative laminates. Historical data are provided for 2000, 2005 and 2010, with forecasts provided for 2015 and 2020. Demand is presented for US sales of decorative laminates by type (low-basis weight paper, saturated paper, vinyl films, decorative foils, highpressure laminates and edgebanding) and by market (cabinets, countertops, flooring furniture, store fixtures, wall panels and other markets). Demand is presented in millions of square feet and millions of US dollars at the manufacturers’ level. The entire study is framed within the overall industry’s economic and market environment. Electrical, electronic and other industrial laminates are not included within the scope of this study because they do not perform any decorative functions.

Major points covered in Table of Contents of this report include:
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
III. RAW MATERIALS & PROCESSES
IV. PRODUCTS
V. MARKETS
VI. INDUSTRY STRUCTURE
List of Tables
List of Charts

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