IntelliNews - Polish Media Report
07-Mar-2012 | News-Press Release
The IntelliNews Polish Media Report offers an extensive summary of the most recent topics related to the Polish media market, segmented into TV, printed media, internet and broadcasting. It includes a complete coverage of the latest market developments and news, accompanied by thorough statistics and comments. The report pays particular attention to new development projects and investment inflows in the sector. This sector report is ideal to keep you abreast on recent company and industry news. Written by local professionals, it is a unique market and business intelligence analysis, tailored to save time by providing in-depth information, while helping you to make confident and informed business decisions.
Although the Polish economy has weathered down the world economic crisis in generally good shape, this period was very difficult for the media sector. Before the crisis, spending on advertising was generally in strong connection with the economic growth. In 2009, this connection was broken: GDP still was growing, but ad spending fell rapidly. Some improvement came during last year, although the fourth quarter’s dynamics were far from impressive. Current year is supposed to bring further improvement and growth in the area of 4-8% y/y. The sector is waiting, with great hopes for 2012 – the year when Poland will be co-host European Football Championship. The value of the Polish ad sector is currently valued at around EUR 2bn. http://www.bharatbook.com/market-research-reports/media-market-research-report/intellinews-polish-media-report.html
Even more important than the current economic situation for media companies will be technical and technological changes, concentrating mainly around the growing importance of the internet. market research book
Internet media not only take bigger and bigger part of ad cake, but also play more important part in the distribution of media content. That is why traditional DTH TV providers invest in web VoD or other services trying to build new channels of distribution.
These changes are also reflected on the M&A markets, with Cyfrowy Polsat (owner of biggest DTH satellite platform) buying TV broadcaster TV Polsat, not a long time after TV broadcaster TVN bought platform ‘n’ – a newcomer challenger on the DTH market. The significance of these transaction for whole market is high - especially in the eve of full digitalization of the air TV segment and the entry of new TV broadcasters onto the Polish market.
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