The report provides top-level market analysis, information and insights into the Brazilian private label products market, including:
 • Current, historic and forecast share of the Brazilian private label market
 • Comprehensive, country-specific analysis of market attractiveness covering key macroeconomic trends plus benchmarking with other key global and Latin American private label markets
 • Detailed analysis of the key drivers for private label in Brazil
 • Detailed analysis of the challenges affecting the private label market in Brazil
 • Detailed analysis of retailer strategies by product categories and by retail format
 • Case studies of the top private label retailers in Brazil
 http://www.bharatbook.com/market-research-reports/consumer-goods-market-research-report/market-opportunities-and-business-strategies-in-private-label-branding-in-brazil.html
 
 Summary
 Private labels accounted for a market share of XX% in Brazil in 2007. This figure grew by XX% during the review period to reach a market share of XX% in 2011. The global financial crisis led to consumers becoming more value-conscious. Brazilian consumers have become more willing to try private label products at the expense of branded products in order to save on their grocery expenditure. Industry Report
 
 The growing share of organised retail in Brazil meant that retailers continued to improve on the quality of their private label products and started marketing them between the leading and discounted brands. While the low cost of private labels continued to be the key driving factor, manufacturers started entering the premium market by offering high value products. Over the forecast period, private labels are expected to record positive growth and be driven by consumer demand for high-value products.
 
 There is an increasing trend of collaborative product development in the Brazilian market. As a part of this trend, companies are involving consumers in product development activity. Some of Brazil’s key private label product categories include paper napkins, paper towels, alcoholic drinks, carpet cleaner and disinfectant.
 
 Scope
 • This report provides a comprehensive analysis of the private label market within the consumer packaged goods industry in Brazil
 • It provides an overview of key global markets for private label
 • It provides comparison of private label market share in Brazil with Latin American countries and with the key global markets
 • It provides historical shares for the Brazilian private label market for the report’s 2007–2011 review period and forecast figures for the 2012–2016 forecast period
 • It highlights the consumer, business and economic factors driving the private label market in Brazil
 • It covers a summary on the key challenges facing the private label market in Brazil
 • It details the business strategies of private label brands by retail store formats
 • It discusses the key emerging product strategies in the Brazilian private label market
 • It compares the pricing strategy adopted for private label products in key categories
 • It outlines the purchasing habits of Brazilian consumers by age-group across branded and private label products
 • It outlines the future outlook for the Brazilian private label market
 • It profiles the major retailers in the private label market in Brazil
 
 Reasons To Buy
 • Make strategic business decisions using top-level historic and forecast market data related to the Brazilian private label market
 • Understand the key consumer, business and economic trends within the Brazilian private label market
 • Gain insights into the strategies adopted by retailers in different product categories and also across different retail formats
 • Gain insights into the challenges facing the Brazilian private label market
 • Gain insights into the trends in the Brazilian private label market
 
 Key Highlights
 • The private label market in Brazil grew by XX% during the review period (2007–2011) to reach a market share of XX% in 2011.
 • Brazilian consumers have become more willing to try private label products at the expense of branded products in order to save on their grocery expenditure.
 • Private label products in Brazil are, on average, XX% cheaper than branded products. However this range can vary significantly depending on the specific product type and the retail outlets in which the product is being sold.
 • Some of Brazil’s key private label product categories include paper napkins, paper towels, alcoholic drinks, carpet cleaner and disinfectant.
 • There is an increasing trend of collaborative product development in the Brazilian market. As a part of this trend, companies are involving consumers in product development activity.
 • Having made inroads into the Brazilian retail market, retailers have adopted a new strategy with regards to the positioning of their private labels. Operators are now introducing more sophisticated products under their private label brands to directly compete in the premium market alongside national brands.
 
 For more information kindly visit :
 Market Opportunities and Business Strategies in Private Label Branding in Brazil
 
 Or
 
 Bharat Book Bureau
 Tel: +91 22 27810772 / 27810773
 Fax: + 91 22 27812290
 Email: info@bharatbook.com
 Website: www.bharatbook.com
 Follow us on twitter: http://twitter.com/#!/Sandhya3B