Technical Advancement Pushes Online Shopping Up the Scales

31-Mar-2012 | News-Press Release

Oracle Digital, the leading SEO Company in Western Australia, has announced the development of its newest online marketing campaign tools and techniques designed to help local online businesses to take advantage of the increasing popularity of highly-advanced technological gadgets such as the iPad and other tablet PCs. This is in connection with the latest studies that show how these technical developments have influenced the buying market.

Among the industries that have started using tablet PCs as a means to further their business is the cruise industry, which over the years, has incorporated tablet PCs into their services - from their restaurants, to their virtual tours and other offerings. According to sources, this is a testament as to how the platform has gone beyond set limitations.

With these recent developments in the cruise industry, most cruises now offer Wi-Fi services to cater to each of their passengers’ needs and to maximise the efficiency and functionality of their online services. This is attested to by Eric Merz, the Director of Guest Technology of the Carnival Cruise Line.

According to Merz, “The emerging tablet market has opened the door to a great deal of flexibility with how we are able to interact with our show control systems.” He went on to say, “Tablets are lightweight, relatively inexpensive, and very versatile with respect to the features that they can provide. The app market continues to grow, and often times we find that available tablet applications will satisfy our needs without the need for costly custom software development.”

In another business aspect, cruises have found good use for tablet PCs with their registration and check-in processes, according to Janet Kim, Fleet Youth Program Supervisor of Norwegian Cruise Lines. She went on to say, “Tablets have helped to streamline the Youth Programs registration and check-in processes on Norwegian Epic, making it a much smoother and faster process for parents to get registration done so they can start enjoying their family vacation.”

Studies have likewise shown that using tablet PCs is not limited to the younger generation alone. Currently, people in every age group, from the young to the old, are using this device for games, apps, music, and ultimately, to browse the internet either to make online searches and for other purposes.

This observation is further supported by James Corby, Business Development Director of Oracle Digital. Corby says, “The growing popularity of the iPad and other tablet devices is a signal for traditional businesses to finally engage in the virtual realm. With the expected increase in the number of consumers using this platform – it is highly necessary that one is able to utilise it accordingly in order to gain an edge against competitors.”

Corby further adds, “Oracle Digital have always been focused on getting amazing results for our customers, and if we allowed our customers to use out-dated web platforms, then of course we would be doing them an injustice.”

It is in part of these latest technological advancements that Oracle Digital has released its most stringent SEO procedures, social marketing strategies, and efficient online marketing tools to help traditional industries improve their current offerings to the public to ensure more sales along the way.

Oracle Digital is a Digital Company in Perth that provides services to Adelaide, Brisbane, Melbourne, and Sydney. If you are interested to know more about the company and their services, call them at 1300 899 851. Or visit their website at


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