Survey Shows Online Shopping Behaviour of Online Shoppers in Australia

15-Apr-2012 | News-Press Release

Oracle Digital, the leading Internet Marketing Company in Western Australia, has announced the launching of its most effective SEO strategies and web marketing techniques that will help local businesses foster a reputable image that would, in effect, lead them to compete with other retailers both in the local and international scenes. This is in relation to recent studies showing the increasing importance of online stores for consumers all over the world.

In a recent survey conducted by MasterCard, consumers are actually buying their goods from local online retailers, the said survey showing that around 75% of consumers have been supporting home-grown companies instead of international ones.

As shown in a recent survey about the shopping behaviour of online shoppers, this outright support for local online companies can be attributed to the latter’s faster delivery time and the consumer’s choice to make purchases only from brands that they trust and are familiar with.

Andrew Cart, the Country Manager of MasterCard in Australia, re-affirms this view. He believes that there is a very big potential waiting for small enterprises that are planning to go online, despite the threat of international retailers looming over them.

Cart says, “More and more, shoppers are rewarding local stores who invest in and update their online presence.” He then says, “Presenting an innovative and fun experience is becoming a vital tactic for those wishing to gain a loyal customer base.”

Analysts have also noted that department stores will need to boost their campaign procedures and online offerings in order to be able to address the increasing demand of online shoppers and to win over their competitors. Unfortunately, there are local companies who have not heeded this call.

Recent studies show that local retailers who did not bother to establish extensive online visibility and strategies have been getting poor earnings, this despite the NAB index showing that online business sales grew by 29% in 2011.

Examples of such local retailers who did not embrace online strategies are David Jones and Myer, which reported a profit plunge or 40% an 17.5% percent, respectively.

In an interview, Paul Zahra, the chief executive of David Jones, admitted that his department store did not really invest that much in online tools and did not put too much focus on online shopping. However, because of the company’s recent losses and after seeing the efficiency of online strategies – Zahra disclosed that his company is planning to do more investments for online shopping and will offer more products towards the last quarter of 2012.

In line with this recent finding, Clint Maher, Director of Operations of Oracle Digital, explains the efficiency of online shopping, "The need to go online is an indispensable move towards achieving sustainable business growth... It's quite exciting to see the dramatic uptrend in searches for consumables and gifts this year. If I were a retailer without an online sales division, then I would be very, very worried."

Indeed, in an environment that has been drastically changed by the Internet – it is high time that retailers are able to go with the trends and strive to make their services even better. And this is why Oracle Digital has released its up-to-date social marketing strategies, along with ethical SEO practices which aim to help local businesses establish their reputation efficiently and a whole lot easier.

Oracle Digital is the leading name when it comes to reputation management in Western Australia. The company caters to clients from Adelaide, Brisbane, Melbourne, and Sydney. If you want to know more about the company and their services, give them a call at 1300 899 851, or visit their website at

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