Strategic Repositioning - Vasathi Housing

15-Apr-2012 | News-Press Release

Hyderabad, April 12, 2012: Vasathi Housing Limited today unveiled its brand refinement strategy to clearly position itself as the trusted developer which delivers quality projects on time by deploying next generation construction techniques and building materials.

With the new brand promise, Vasathi will be uniquely positioned to deliver high quality homes to its customers and ensure maximum gain for them. Vasathi buyers are now assured of the best return on investment due to least EMI burden and rental savings.

Vasathi is developing its industry prominence by building aesthetically designed, spacious, energy efficient and eco-friendly homes with lasting value and low carbon footprint.

“We are deeply focused on creating a new benchmark in the real estate sector through our efficient delivery model. Our insights in the real estate industry have shown us that a serious discontent exists amongst the home buyers regarding delays in the project delivery. This observation has deeply inspired us to ensure that we deliver projects on time, every time and to make a sustainable difference to the people and communities we touch,” said P.V. Ravindra Kumar, CEO, Vasathi Housing Limited.

 “We have already invested Rs. 50 crores, and have the commitment from our parent company for a further investment of upto Rs 100 crores. We expect to achieve revenues of
Rs 100 crores this year, and Rs 200-250 crore next year, making us one of the fastest growing residential focused real estate players in India. We are also envisaging an IPO in the next two years”, added Mr. P.V. Ravindra Kumar.

Vasathi Housing has also unveiled its second project in Hyderabad –Vasathi Navya. Navya is a self-contained gated community with round the clock security. It comprises 190 well configured 2BHK apartments that offer quality living at an affordable price.

Elaborating on Navya, P.V. Ravindra Kumar said, “Our focus is on delivering quality in everything we do. Our latest offering, ‘Vasathi Navya,’ stands testimony to that. It is a unique proposition providing contemporary luxury living at affordable price-points."

Along with supermarket, pharmacy and polyclinic, Vasathi Housing’s Navya also includes specially laid out jogging track, gymnasium, indoor play area, yoga room, library, children’s play area and outdoor shuttle court.

About Vasathi:

Vasathi Housing Limited is one of the fastest growing real estate developers in the ‘Affordable Luxury Housing’ residential market segment. Vasathi has established a prominent position through building energy efficient and environment friendly homes that offer lasting value, with an emphasis on latest designs, competitive layouts and cutting-edge technologies.

Vasathi is deeply committed to delivering all its projects on time as it understands the huge financial impact of a delay on the customer. Vasathi aims to make its projects green sensible. It is one of the few players in South India that offers third party quality inspection by Bureau VERITAS to ensure highest quality standards. Dedicated to be green compliant, Vasathi Homes are designed as per LEED (Leadership in Energy and Environmental Design) guidelines. Vasathi Housing Limited has achieved ISO 9001:2008 certification. This is testament to Vasathi’s commitment to quality.

 Vasathi has launched its first project Vasathi Anandi (October 2010) in Hyderabad. Vasathi Anandi is a self-contained a gated community near APPA Junction. It contains ~483 apartments of sizes ranging from 262 sq ft to 1355 sq ft and price ranging from ~6 lakhs (Studio) and 33 lakhs (3bhk). Vasathi plans to launch two additional projects in Yelahanka, Bangalore and in Sholinganallur, Chennai. 

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