The Top Retailers Of The Year - An Analysis Of How They Made Things Work

21-Apr-2012 | News-Press Release

In light of the recent findings that show online sales getting a fair share of the total retail sales in Australia, Perth SEO Company Oracle Digital has decided to release the latest innovations on their SEO service offerings, which are aimed to help local businesses keep up-to-date with the latest online marketing strategies.

In view of the recent statistics which has shown how much online retailing has grown over the past year, SmartCompany released its list of the most successful online retailers in Australia. This aims to show how the online platform can bring in numerous benefits to those who are willing to capitalise on it.

The list of the top online retailers in the country encompasses almost all niches - from groceries, to wines, and fashion, among many others. This list, however, does not include offshore websites, price aggregators, and auction websites. The criteria used for this list came from the data gathered by Hitwise, Nielsen, as well as from other sources belonging to the sales and consultancy services.

More and more local retailers are now engaging in online marketing in order to gain a much more profitable business and further succeed in a global scale. This includes Gerry Harvey, one of the largest retailers in the country, who has just started working on his internet marketing approach last year.

In another light, according to Sam Yip, the Senior Research Manager of Telsyte, one of the main reasons as to why the market for online retailing has been gaining success is because of the fact that consumers have grown fond of the big discounts and freebies offered through online shopping.

Yip explains, “Consumers are increasingly seeing online as a discount channel.” He went on to say, “Whether that’s pure play online or multichannel, they’re viewing the internet more around discount strategies.”

Steven Noble, a Forrester Research analyst, also shares his view. He has observed that because of this current trend in consumer spending over the Internet, they believe that many of the larger retailers will most likely start to undertake their own online marketing strategies and methods.

Noble says, “But having said that, many of the most successful online retailers are individually quite small, and would be still small from the point of view of these department store giants.” He further adds, “What we’re going to see this year is the larger retailers becoming much more agile and attempting to emulate the success of these sites. As these online retailers are achieving scale, the larger businesses have to take notice of them.”

The list of the top 10 online retailers in Australia include the Big W, Booktopia, BrandsExclusive, Catch of the Day, Cudo, DealsDirect, Dick Smith, Get Wines Direct, Good Guys and Harvey Norman.

James Corby, Business Development Director of Oracle Digital, agrees with these findings. He says, “Using the web in order to market your business is more convenient for customers. And it is because of this convenience that prospective customers will be enticed even more to make their purchases.”

Corby further explains that in order to achieve success in online retailing, using the procedures should be aptly done at the right time, and only with the right tools. He adds, “By using effective SEO procedures and strategies, a company’s page ranking and web presence will go higher up in the ranks – and this will mean that more people will be able to see what it actually offers. And again, this will result to more sales on the company’s part.”

In light of these forecasts, it can be easily gleaned that the need to go “online” with one’s business strategies is a must that should be seriously considered. And this is why Oracle Digital has decided to offer to the public its most efficient SEO strategies, Blog Management, Social Marketing tactics and all other internet tools in order to help those interested to reach the success that they have been aiming for.

Oracle Digital is one of the leading Internet Marketing Company in Western Australia who proudly offers their top-of-the-line SEO products and services to areas within and around Perth like Adelaide, Brisbane, Melbourne, and Sydney. To know more about the company and its services, call 1300 899 851 or visit their website at

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