This case study describes how Barclays PLC has developed its investment banking operation from the somewhat marginalized BZW division to its current powerhouse status as Barclays Capital today. http://www.bharatbook.com/market-research-reports/finance-market-research-report/barclays-capital-building-on-a-success-story.html
 
 Features and benefits
 * MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
 * Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends. Market Research
 
 Highlights
 Barclays Capital has been a resounding success story for Barclays PLC, accounting for over 43% of total revenue in 2010 as well as giving the company a major global presence.
 Barclays Capital is seeking to consolidate its position as a major player in the global investment banking sector mainly through the diversification of its operations.
 Barclays Capital has targeted the Asia Pacific market to expand its operations in its aim of becoming a world-leading investment bank.
 
 Your key questions answered
 * How significant is Barclays Capital to the financial performance of Barclays PLC as a whole?
 * In what business areas does Barclays Capital specialize?
 
 OVERVIEW
 Catalyst
 Summary
 
 ANALYSIS
 Barclays Capital is the investment banking arm of Barclays PLC
 From humble beginnings, Barclays Capital has gone on to become the major producer of revenue for Barclays PLC
 In 1997, Barclays PLC’s investment banking division was rebranded from BZW to Barclays Capital
 Barclays Capital accounted for over 43% of Barclays PLC’s revenue in 2010
 Barclays Capital cushioned Barclays PLC through 2008 to give an overall rise in profits
 
 DIVERSIFICATION
 Barclays Capital continues to diversify its business
 Barclays Capital continues investments in technology
 The success of BARX has been recognized with several awards
 In 2010, Barclays Capital moved into major equity capital raising and advisory roles
 Barclays Capital becomes a major player in the US mergers and acquisitions market
 Barclays Capital aims for greater returns by 2013
 
 EXPANDING IN ASIA
 Barclays Capital has focused on its Asia operations in order to expand
 Barclays Capital focuses on broadening its reach in Asia in a bid to become a top-tier global investment bank
 Barclays Capital has launched a major recruitment drive in Asia to become a major global force across mergers and acquisitions
 Barclays Capital’s acquisition of Lehman Brothers has strengthened its position in Asia
 
 CONCLUSIONS
 Barclays Capital seeks to consolidate its status as a major player in the global investment banking scene
 
 APPENDIX
 Definitions
 Sources
 Further Reading
 Ask the analyst
 About MarketLine
 Disclaimer
 
 For more information kindly visit :
 Barclays Capital: Building on a success story
 
 Or
 
 Bharat Book Bureau
 Tel: +91 22 27810772 / 27810773
 Fax: + 91 22 27812290
 Email: info@bharatbook.com
 Website: www.bharatbook.com
 Follow us on twitter: http://twitter.com/#!/Sandhya3B