InterContinental Hotels Group: Building a presence in China's booming hotel market

26-Apr-2012 | General Article (Non-News)

China’s hotel industry has shown strong growth for several years, driven by increasing domestic tourism as well as rising numbers of overseas visitors. Western hotel chains are increasing their presence in this market, and InterContinental Hotels Group (IHG) is one of the longest-established and largest such players.
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The Chinese hotels market is growing strongly in value, and is forecast to continue to do so. The volume of domestic tourism, in terms of person-trip numbers, is expanding, as is the smaller international visitor volume.
 The Chinese market is not immune to the impact of recession and may risk oversupply of hotel accommodation.
 Domestic players dominate in terms of hotel numbers, but international chains are increasing their presence. IHG was the first such multinational, opening a hotel in Beijing in 1984. By 2011, it had 167 hotels in its operational portfolio.
 Your key questions answered
* Why are Western hotel chains increasing their presence in China?
 * What is driving growth in the Chinese hotels market?
 * Which are the leading domestic and foreign hotel chains operating in China?
 * What business model is used by InterContinental Hotels Group?
China offers growth opportunities for Western hotel chains
 China is one of the fastest-growing hotel markets in the world
 Domestic demand for tourism is increasing, driven by rising real wages
 The number of overseas visitors to China is also growing rapidly
 China’s hotel market decelerated significantly during the global recession of 2009
 Even in a buoyant market, oversupply of hotels may intensify competition
 IHG is one of the largest chains in China
 Domestic player Home Inns is the largest in the fragmented hotel sector
 IHG entered the market in 1984 and is expanding rapidly
 In 2011, China accounted for 12% of revenues and 8% of rooms for IHG
 The company has fine-tuned its strategy
 Hotel chains may own, directly manage, or franchise their hotels
 IHG directly manages almost all its Chinese hotels
 Brand is important in the chain hotel sector
IHG has achieved a strong position in a growing market
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InterContinental Hotels Group: Building a presence in China’s booming hotel market
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