Ryanair: The World's Leading Low-Cost Airline
General Article (Non-News)
(Newsbox) 26-Apr-2012
Bharatbook from its exhaustive collection has come out with a report " Ryanair: The World's Leading Low-Cost Airline " which gives an overview, Demand, Supply Trends and industry analysis reports.
Ryanair operates a low-fares scheduled passenger airline serving short-haul, point-to-point routes between Ireland, the UK, Continental Europe, and Morocco. The company offers more than 1,300 scheduled short-haul flights per day serving 155 locations. This case study looks at how Ryanair has risen to become the world’s most popular airline for international travel. http://www.bharatbook.com/market-research-reports/aviation-market-research-report/ryanair-the-worlds-leading-low-cost-airline.html
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Highlights
Ryanair has redefined the airline industry with its low-cost operating model. In order to keep costs to a minimum the airline uses small, regional airports and operates as a point-to-point carrier, thus avoiding the costs associated with a hub-and-spoke service.
The company’s adoption of a low-cost operating model allows it to pursue a price-led offering. Ryanair advertises itself as "The low fares airline" and has a price promise under which it will pay double the difference if a customer finds the same flight cheaper elsewhere. The tradeoff for the low fares is a so-called "no-frills" service.
Although the company receives a great deal of negative publicity, this is not entirely warranted and Ryanair in fact tops several rankings that measure customer satisfaction. These include rankings for punctuality, environmental friendliness, lost bags, and the number of complaints received.
Your key questions answered
* How has Ryanair redefined the passenger airline industry?
* How has Ryanair grown to become the world's most popular passenger airline for international travel?
* How does Ryanair maintain a low operating cost base?
OVERVIEW
Catalyst
Summary
ANALYSIS
Ryanair has successfully grown revenues, net income, and passenger numbers in recent years
Ryanair is now the world’s most popular airline for international flights
Ryanair has enjoyed very strong revenue growth in recent years
Net income has also grown, rebounding well after Ryanair’s first ever loss in 2009
Increased passenger numbers have allowed Ryanair to keep prices low
Ryanair’s low-cost operating model and price-led offering are the central pillars of the company’s success
Direct selling is one method that the company uses to save on costs
The company’s policy of using regional airports is also cost-effective
Ryanair is a point-to-point carrier, which again reduces the company’s cost base
Ryanair is a so-called "no-frills airline"
Ryanair markets itself as a low-cost airline and successfully emphasizes this
Ryanair’s claim of being the cheapest is corroborated by facts
The airline has great confidence in its "lowest fares" offer
Rising costs represent a threat for the future
Ryanair uses quality customer service as a differentiator
Ryanair is among the world’s most punctual airlines
The airline loses fewer bags than its competitors
Ryanair promptly handles the low number of complaints it receives
The use of small airports and Ryanair’s point-to-point model aid customer service
The company is also environmentally conscious
The airline does, however, acknowledge that service can be further improved
Overall, the company offers a high level of customer service
Ryanair has a first class management team that continues to drive the business forward through effective cost management and strategic decision-making
The company’s management team excels in the key area of cost control
Ryanair has strategically grounded aircraft to save money and protect profitability
The airline has launched new routes for which there is demand
The company has diversified revenue streams to offset its low fares
CONCLUSIONS
Ryanair has successfully married the lowest fares in the industry with first class customer service to build the world’s most popular airline for international flights
APPENDIX
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