As early as 2004, Vodafone stated its aim was to be in the top five most valuable brands in the world. By 2011, the telecom giant had achieved this goal through an aggressive sponsorship campaign, a strategy of non-controlled interests to increase its presence across the globe, and increasing investment in less developed markets. http://www.bharatbook.com/market-research-reports/mobile-and-telecoms-market-research-report/vodafone-becoming-a-valuable-and-recognizable-brand.html
 
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 Highlights
 Vodafone has emphasized its presence as a major brand through heavy investment in advertising and sponsorship ventures and being associated with major sporting institutions.
 Vodafone has had a presence in many markets across the world through a strategy of non-controlling interests.
 Vodafone is seeking to consolidate its position as a world-leading brand through market expansion in India and Africa.
 
 Your key questions answered
 * How has Vodafone achieved its standing as one of the world's leading brands?
 * How has Vodafone's branding and sponsorship strategy contributed towards its success?
 
 OVERVIEW
 Catalyst
 Summary
 
 ANALYSIS
 Key findings
 
 SUPERBRAND SPONSORSHIP
 Vodafone has a very visible presence as a result of its sponsorship ventures
 Vodafone has been extremely visible through its major sponsorship tie-ups
 Vodafone has targeted major sports institutions to enhance its image as a superbrand
 Vodafone has also been associated with two major Formula 1 teams
 Vodafone’s branding tactic has delivered in terms of greatly expanding the company’s customer base
 
 NON-CONTROLLED INTERESTS
 As well as its visible presence, Vodafone has had success through its non-controlled interests around the world
 Non-controlled interests account for 40% of Vodafone’s asset value and has helped the company significantly in its rise in becoming one of the world’s most valuable brands
 Verizon impacts heavily on Vodafone’s operating profits
 Vodafone is moving away from its model of non-controlled interests
 
 EXPANSION MARKETS
 Vodafone is seeking to consolidate its position as a world-leading brand through market expansion in India and Africa
 Vodafone is the second largest mobile network operator in India
 Vodafone has a major presence in Africa via the continent's leading network
 Vodafone’s other major venture in Africa is in Egypt, where the company has approximately 31.8 million customers
 
 CONCLUSIONS
 Superbrand sponsorship has been directly responsible for Vodafone’s status as Britain’s most valuable brand
 The cost-cutting venture has led to Vodafone abandoning its widespread non-controlled interests
 Despite Vodafone’s continued success outside of Europe and the US, the company still has much potential for growth
 
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 Vodafone: Becoming a valuable and recognizable brand
 
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