As Ecommerce and Online Sales Surge, Experts Expect Other Industries to Improve As Well

06-May-2012 | News-Press Release

Oracle Digital, the leading SEO and Internet Marketing Company in Western Australia, has been strongly campaigning for its Social Marketing strategies which have been proven to help build reliable backlinks, boost page ranking, and improve customer relationship, among other benefits. This recent undertaking is in line with current statistics that show the increasing popularity of social networks – and the untouched potential that this platform entails.

With the increasing popularity of social networking, marketing analysts consider it as among the best platforms to help businesses reach their target market across the borders and build-up a sustainable consumer relationship. Taking advantage of these social platforms, local businesses will be able to reach further and influence prospective clients to support their products and services that would in effect lead them to dominate their niches as a reputable business.

A recent report from SmartCompany has revealed Amazon’s plan to build a warehouse in the country. According to market analysts, this impending move, considering that it comes from one of the retail giants online, is most likely influenced by the fact that online sales has been growing at a very fast rate in Australia. They also believe that this move by Amazon will ensure faster shipping times, lower costs and generate more sales.

This latest development is further supported by Ben Hegerty, Savills Associate Director Investments. Hegerty explained that this planned move by Amazon makes clear sense, considering its popularity and the support it gets from the locals. He says, “They’re popular here… they could cut down on costs.”

Further reports have stipulated that the recent development plan by several online companies to build their corresponding local warehouses in the country will help boost the industrial property market in the long run. A recent analysis undertaken by Knight Frank - a leading private agency on global property and consultancy in Melbourne, shows how the available industrial-spaces-for-rent in the first quarter of the year fell down by approximately 16%. The report also added that buildings and properties in prime locations are also doing well – and is expected to become even better.

Hegerty further correlates this improvement in the industrial property market to the increasing popularity of e-commerce and online companies. He says, “Even the cheaper importers such as Sonic, they’re in the market in a big way. It’s pretty simple, in that you have less manufacturing on shore. Goods have to come from somewhere to service a market, and they need to be stored.”

The undeniable popularity of eCommerce is largely considered by most experts as a big factor that may affect bricks and mortar businesses. They strongly suggest that traditional companies must take the essential steps and engage in online marketing strategies, like Social Marketing, to further their cause.

The crucial role of Social Marketing in the business world is likely supported by Clint Maher, Oracle Digital’s Director of Operations. Maher says, “Social media has become so big nowadays that it would be unwise for a company to ignore the huge market that this platform brings into the forefront. Fortunately, there are numerous companies all over who are willing to provide assistance to those who are interested.”

He further adds, “In order to have a successful campaign, however, one must only deal with those companies who have the expertise, the reputation and the technology to speak of. Otherwise, you might get less than you deserve.”

With this objective in mind, Oracle Digital has lately marketed its most up-to-date Social Marketing strategies in order to help businesses efficiently promote their product and/or service offerings. This, of course, is aside from the company’s other online services, such as its powerful off-page and on-page optimisation techniques, blog management, and reputation management.

Oracle Digital is recognised as one of the leading Digital Marketing Company in Perth, which also serves clients from Adelaide, Brisbane, Melbourne, and Sydney. For more information about the company and their services, please call 1300 899 851 or visit their website at

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