Trust will always play a vital role in the success of any business campaign. Businesses need to engage in proper reputation management plan to ensure that trust and confidence is found in their company, importantly, to retain the support of current clients and attract new ones.

This is the same view shared by Oracle Digital, the leading internet marketing company in Australia, who has released its latest reputation management system in order to cater to those who are planning to engage in marketing through the World Wide Web.

Based on the 2011 survey by the Edelman Trust Barometer, trust played a vital role with regard to the success of both the government and business sectors. In addition, the report likewise stated that people are greatly affected by the trust ratings of a company.

In the said survey, it was explained that every aspect of a business can be influenced by the trust found in a company. Findings have also shown that the good news reported by a trusted company is considered more believable compared to the good news provided by a distrusted company. It also stated that search engines are the preferred source for news or information about a company.

With regard to search engine optimisation or SEO, trusted and quality sites are ranked higher compared to low quality ones. Trustworthy sites considerably have more visitors compared to the latter. Because of this necessity of having an excellent reputation in the online world, it has been observed that numerous online companies are now engaging in different tactics - both the positive and the negative, in order to rise to the top of search engine rankings and gain more profits using trust as a key factor.

In fact, it has been reported that in several instances, unscrupulous companies using black hat techniques would put in false, untruthful and negative feedback or reviews about their competitors just to earn the upper hand. Due to these untoward circumstances, many experts are now suggesting that each online company engage in the necessary reputation management system in order to protect their interests accordingly. Otherwise, false accusations and reviews might eventually get the better of them in the end.

This is explained by Clint Maher, Director of Operations for Oracle Digital. Maher says, “There are unscrupulous people and companies who will try to out-compete their competitors by leaving false and negative reviews, while some will actually use their competitor’s brand name and try to earn rankings from that. And this is why we have designed a reputation management product in order to pre-empt these untoward incidents.”

And in explaining how the company’s reputation management works to the advantage of its clients, Maher adds, “What we offer to our clients is a system that is not aimed at destroying others – but is one which encourages real users to give real and honest reviews. In other words, what we offer is a wholesome product that is fair, just and true not only for our clients, but for all related parties as well.”

Indeed, in a time when trust is everything – most especially in the online world, it is a must that one engages in proper reputation management tactics in order to protect what is right and to fend off any negative publicity that do not have any grain of truth in them. With this, an online company will be able to get the unstained trust that it deserves, as well as more profits in the long run. Oracle Digital is a trusted SEO company in Australia that provides efficient reputation management to clients from Perth, Adelaide, Brisbane, Melbourne and Sydney. For enquiries, contact them by phone on 1300 899 851 or visit their website at http://www.oracledigital.com.au.