Stronger Dollar and Online Shopping Convenience to Bring More Clients for Online Businesses

20-May-2012 | News-Press Release

Oracle Digital, considered as among Australia’s most established SEO companies, has released its latest SEO and on-page optimisation strategies to help businesses reach success at a faster pace, and to fight-off the decline in sales of traditional retailing.

These new strategies stem from reports showing that despite the sudden decreases in sales by traditional retailers – online sales have been increasing at a very fast and constant pace.

This demand for online retailing is forecasted to increase even more, as attested to by Forrester, a trusted specialist research firm. According to the latter, there is a great probability that online sales will reach $ 33.3 billion or more by the year 2015.

With the ongoing strength of the Australian Dollar and the increasing popularity of online shopping - many experts have declared that these factors will play significant roles in the expected upsurge of online sales in the coming periods.

In line with these findings, business analysts are now stating that these current figures only prove that the consumers are now getting more comfortable with online platforms and online retailers. This clearly shows that traditional businesses must immediately engage in the proper online strategies suited for its business to increase their revenues.

However, many experts have noted that despite this big potential presented by online retailing, many traditional companies still refuse or are reluctant in using online tools. This is shown in a business monitor study of esteemed business analysts in Australia. Only 38% of small to medium enterprises have been using the internet as a business platform. Fortunately, the same study also showed that around 30% of this number is planning to engage in respective online endeavours within the year.

In explaining the benefits of using online tools, Clint Maher, Director of Operations of Oracle Digital says, “The need for businesses to move online is something that should never be underestimated. The market is so ripe with opportunities – and leaving that potential untouched will certainly be a bad business move, whatever your business may be.”

Maher, however, notes that going online is not limited to just building a business website alone. He says, “The first step in going online is to build a website that will help entice more customers to support whatever it is that you have to offer. However, the next step is equally as important. And this is SEO and on-page optimisation. Why? Because regardless of how excellently made your site may be, if it lacks web visibility and presence, then there is a big probability that no one will see it – and if no one sees it, then you have failed to send your message across.”

Indeed, in the ever growing market that the internet brings to the fold, using the right techniques and procedures must always be taken into account.

Oracle Digital is an expert Digital Company in Perth that provides SEO, on-page optimisation, and other internet services to clients from Perth, Adelaide, Brisbane, Melbourne and Sydney. If you want to know more about the company or its services, please call them at 1300 899 851 or visit their website at

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