Survey Shows SEO Still Among the Most Important Aspects of the Virtual World

26-May-2012 | News-Press Release

Oracle Digital, the leading Digital marketing company in Perth, has announced that it will be engaging in stringent SEO methods to help current and prospective clients have more success in the virtual realm.

This move by the company is in connection with the B2B E-Commerce Survey by Oracle Corporation, showing that those engaging in E-commerce still consider SEO to be among the top priorities when it comes to transactions and endeavours using the online platform.

The respondents for the survey are professionals who belong to different businesses and technical teams respectively, they were made to answer questions as to which online tools they found to be fundamental with regard to the strategies that they needed to utilise for their online businesses.

According to respondents, among the most important aspects of online transactions that affect revenues are personalisation, online catalogue, and search engine optimisation – having percentages of 69%, 64% and 58%, respectively. Mobile strategies have also come into the fray, having jumped from a 5% showing in 2011 to 35% for the year 2012.

The same survey has also shown that E-commerce businesses are planning to invest further in more extensive SEO efforts in order to ensure greater profits, with majority of them stating that optimising their search engine results page rankings is among the top areas that they are planning to put their focus on.

Though business analysts and experts believe that with the upsurge of interest in mobile – marketing efforts and strategies must also be directed to it accordingly in order to maximise the full potential that the platform brings as well.

This view is shared by Clint Maher, Oracle Digital’s Director of Operations. He says, “SEO is and always will be a big part of an online business, whatever your niche may be. After all, regardless of how good your site may be, or how excellent your products are – but if you do not have the visibility or web presence to support it, then you will have a big problem."

Maher then adds, “And with the boom of mobile devices such as the iPhone, the iPad, and other smartphones and PC tablets, using the right SEO tactics has become even more important especially for those who want to reap better results. In order to make this possible, one must always ascertain to seek the assistance of an SEO company that actually knows what to do."

In a business environment that is constantly growing with fiercer competition and constant innovations, moving along with the use of the proper digital tools and SEO tactics are aspects that should never be taken for granted.

Oracle Digital is the leading SEO company in Perth which provides SEO, reputation management services, social media marketing strategies, web design and other online tools to clients from Adelaide, Brisbane, Melbourne, Perth and Sydney. If you want to know more about the company or their services, do not hesitate to give them a call at 1300 899 851 or you can visit their website at

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