How Traditional Retailers Can Survive the Online Retailing Game

02-Jun-2012 | News-Press Release

As the popular cliché goes, it is difficult to teach an old dog new tricks. But in business, it does not apply. Traditional retailers must exert the necessary efforts in order to gain advantage over what many experts claim to be the increasing necessity of online strategies in retail.In this regard, Oracle Digital, the leading SEO company in Perth, has social media marketing strategy to help each retailer, whether large or small scale, gain the advantage over the increasing number of companies who have been making use of the internet to cater to their clients.

Business analysts accounted that personal or traditional marketing does not work as efficiently as it did. Some figures have shown that known large traditional department stores in Australia - have been suffering from a deep decline in sales because of their failure to go along with the times, and their reluctance to engage in the necessary internet marketing strategies.

To address this trend, many analysts have stated that retailers must make use of different internet tools in order to survive. Many fear that this might lead to considerable losses on their part – and worse, it could even lead to closures. But before deciding which tool to use, experts suggest that one must understand the different types of online shoppers first.

During the 2012 NAB Conference, a study called “Beyond Digital” was released stating that there are four types of online shoppers: the content kings, the social butterflies, the connected maestros and the efficiency experts. To know these types of shoppers will maximise the profit potential of businesses.

The efficiency experts took up around 41% of the total number of online services – this group was described as those who are well-versed with the virtual world, such as those regularly using emails and social networks for communication, those using their mobile phones for browsing the internet, online shopping and others who use the platform to make their activities simpler.

Connected maestros take around 35% of online shoppers, they are the advanced online users. Experts suggest that in order to entice this type of consumers – using more advanced techniques, such as mobile apps and other innovations may prove to be helpful.

On the other hand, social butterflies compose 15% of total online shoppers. According to the study, these people are those who give much attention to online social interaction – experts suggest that a business must entice them in social media to be able to market to them effectively.

Content kings have been described as predominantly composed of male consumers who spend most of their online time with playing games and downloading movies online – the said group accounting to around 9% of online shoppers.

With these findings, many analysts now believe that going and staying online is a fundamental consideration that must not always be taken for granted. And among the different methods, social media marketing is the most important.

This is the view shared by Clint Maher, Oracle Digital’s Director of Operations. He cites “Social media marketing is an integral part of online retailing that will reap in more benefits than most. And with the number of social networking users constantly increasing – it is considerably a market that will bring in great profits if reached with the proper methods.”

Indeed, social media marketing is a business strategy that any retailer must learn to exercise. One just needs to find the right company to assist in making its campaigns more effective and which will bring in more benefits in the end.

Oracle Digital is the leading Digital marketing company that provides SEO, social media marketing and other online strategies to clients from Perth, Adelaide, Brisbane, Melbourne and Sydney. If you want to know more about the company and its services, do not hesitate to give them a call at 1300 899 851 or you can visit their website at

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