Oracle Digital, one of the top SEO companies in the country, has announced that it has added new modifications to its inventory of products and services, in order to adjust to the recent changes done by giant internet company - Google.

In its latest move, Google has updated its numerous Google+ features and has replaced Google Places in the process. And according to numerous industry experts, this change, alongside Google’s Penguin algorithm and Knowledge Graph – will bring in some big changes that online businesses and internet marketers will have to take heed of.

Studies of the new Google+ modification has shown that Google+ Local pages will now appear in the area where Google Places used to appear when search results were shown. And according to Google’s Marissa Mayer – the company has already replaced 80 million Google Places pages with Google+ Local pages, and many more replacements are expected within the next few days.

In addition, the giant internet company has also tweaked its review system, with the replacement of its traditional 5-star rating system with Zagat 30-point rating scale. Google has also made the Zagat reviews more in depth by adding subsections on the review process, such as service, atmosphere and the like.

Industry experts and analysts likewise report that there are other advantages to the new Google+ Local pages, such as its integration with other Google features – like Google Properties, Maps, Mobile, Search and other features. Additionally, its integration with Google+ “Circles” is also expected to make user find recommendations done by family, friends, colleagues and other connections, making reviews more honest and accurate – and minimising the existence of false reviews.

Regarding search engine optimisation, SEO experts are saying that because Google+ Local pages (unlike Google Places) is actually indexed by Google – this makes optimisation easier for those who are looking for more traffic, better search engine rankings and more customers in the long run.

Concurrently, since a user’s Google Places page is converted into a Google+ Page automatically – it can likewise be considered as an excellent tool to enter into internet marketing and social media marketing campaigns as well. And according to experts, this opportunity must be maximised accordingly if one wants to earn even more in the end.

This opinion of experts is similarly viewed by Oracle Digital’s Director of Operations, Clint Maher. He says, “This move to replace Google Places with Google+ Local is an excellent opportunity for business owners who are looking to make more out of their online campaigns. After all, not only does it bring more accurate ratings for businesses, but it will also make your social media marketing campaigns a lot more effective as well. You just need to follow the proper procedures – and everything will follow”.

“Although this new interface may seem to be a bit daunting to some, this is not really the case. You just need to make relevant and valuable content – then share it by utilising the right procedures in order to widen your market. Fortunately, we have the tools and tactics that can do these, and we are always willing to use them for all of our clients.”, Maher added.

Indeed, with the new Google+ Local pages, businesses will have a better chance of getting more out of their online campaigns. And with the help of a company that is an expert on their field, this would not be a problem at all.

Oracle Digital are SEO experts in Perth that provide internet marketing strategies, SEO procedures, social media marketing techniques and other online tools to clients from Sydney, Perth, Melbourne, Brisbane and Adelaide. For inquiry, call 1300 899 851 or visit their website at http://www.oracledigital.com.au/.