Mumbai, 1^st June 2012: Parachute Advansed, India’s favorite hair oil brand, announces Bollywood beauty Deepika Padukone as their new face and brand ambassador. She will be part of their latest “World’s Best Hair” campaign, the TVC of which will be premiering today.

Through this campaign, Parachute Advansed announces the findings of international hair research that shows that Parachute Advansed gives you the World’s Best Hair. The TVC shows Deepika receiving a sash with the World’s Best Hair title on it, which she passes on to all other Parachute Advansed users who have great, gorgeous hair.

Deepika was part of the brand back in 2007, and now she is back to the Parachute Advansed family for the World’s Best Hair campaign. Talking on her return to the brand, Deepika said, “It feels great to be back with Parachute Advansed. It has always been a brand that has been close to me, and it understands the hair care needs of today’s urban women. More than that, it’s been a moment of great pride for me to go through a recent international hair research, which has found that Parachute Advansed gives you the World’s Best Hair.”

The timeless elegance and confidence that Deepika exudes is characteristic of the ideal Parachute Advansed girl. She is a spirited yet graceful personality, which all Parachute Advansed users can identify with; as they are urban women who need effective yet caring solutions for their hair care needs.

The campaign also urges everyone to pass on the World’s Best hair compliment to all those in your life who have great, gorgeous hair. So now you can also pass on the compliment to lakhs of Parachute Advansed Users at https://www.facebook.com/ParachuteAdvansed/app_360845113965008.

Official TVC link: http://www.youtube.com/watch?v=tjWE_v0GrqQ

#######

About Marico:

Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading Consumer Products & Services companies, in the Beauty and Wellness space. During 2010-11, Marico recorded a turnover of Rs. 31.3 billion (about USD 695 Million) through its products and services sold in India and over 25 overseas countries.

Marico touches the lives of 1 out of every 4 Indians, through its portfolio of brands such as

Parachute, Saffola, Hair & Care, Nihar, Mediker, Revive.. Marico’s international portfolio

includes brands like Fiancée, Haircode, Camelia, Aromatic, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, L’Ovite and Thuan Phat. It is also present in the Skin Care Solutions

segment through Kaya Skin Clinics in India, Middle East and Bangladesh and Derma Rx in

Singapore.

Marico’s focus on sustainable profitable growth is manifest through its consistent financial

performance – a CAGR of 22% in Turnover and 27% in Profits over the past 5 years. Marico has successfully achieved several consecutive quarters of y-o-y growth- 49 for Profits and 45 for Sales. For more information, please visit: www.marico.com.