Display Advertising Reaches Highest Peak Since 2008

07-Jun-2012 | News-Press Release

Oracle Digital, one of the top SEO companies in the country, has developed their line of Internet tools in order to help clients earn more. New reports are showing the increasing importance of display advertising and online advertising – and how these strategies have been getting rave support from online businesses all over the country.

According to the Online Advertising Expenditure Report (OAER) of the Interactive Advertising Bureau (IAB), total investments for online advertising has increased by 19% for the year 2012 - with the first quarter ending with $713 million, which is a considerable increase of $111.9 million from the findings for the previous year over the same quarter.

As observed by industry experts – these numbers are indicative of the great potential that the online industry brings to those who are aspiring to make their businesses even bigger. For this reason, business owners are encouraged to follow the online route to gain the advantages it bring.

In response to the findings of their company, Paul Fisher, the CEO of the IAB Australia, stated: “The continued growth of online reflects the strengthening confidence of marketers and agencies that online is their medium of choice. In this challenging economic environment they look to online to provide measurability, reach, frequency, brand and direct response messaging – and they aren’t being disappointed.”

“There is no doubt that online advertising is on track to surpass $3 billion and 20 percent share of all advertising this calendar year, and it’s quite possible that we’ll reach that milestone this financial year thanks to increased consumer confidence sparked by further interest rate cuts which we believe will support continued growth in online advertising in key sectors,” added Fisher.

With these new developments, many business experts and analysts now believe that things will get even better and bigger not only for display advertising, but for online advertising as a whole. These forecasts stemming from the fact that although online advertising reached $1.7 billion for the year 2008, 2012 statistics are showing that just for the first quarter of 2012 alone – online advertising has already made significant profits accordingly.

This is attested to by Clint Maher, Director of Operations of Oracle Digital. He cites, “With the current business environment that we have now, it is a must that you engage in the proper online advertising mediums in order to earn more profits and in order to reach a wider market.”

Maher then adds, “In order to take advantage of the online world – you must at least have the web visibility and presence to speak of. Otherwise, regardless of how good a company is, or how excellent its products may be, if consumers are unable to see what they have to offer, then there will be a problem. Fortunately, you can always make use of the proper SEO tactics and procedures in order to resolve this issue. And we offer these and more to those who need our help”.

Oracle Digital is the leading SEO company in Perth, which specialises in SEO, social media marketing strategies, internet marketing and other online tools. The company serves current and prospective clients in Adelaide, Brisbane, Melbourne, Perth, Sydney and other parts of the country.

If you want to know more about the company or its services, you can give them a call at 1300 899 851 or you can visit their website at http://www.oracledigital.com.au.


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