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 Future forecasts and historic market data can improve market and strategic planning- Understand which channels and products will be the major winners and losers in the coming years- Know the share of sales between different products in your key channels and how this will develop- Assess the impact of economic recession and recovery on market growth
 
 Middle East and African retail was dominated by food and grocery sales in 2011, accounting for over half of total sales that year. However, while this category was largest, its sales are relatively stable year to year. Outside this dominant area, apparel, accessories, luggage and leather goodshad the fastest developing sales between 2006 and 2011, growing at an annual average rate of 8% over the period. In terms of market structure, general retailers were the largest channel group, contributing nearly half towards total Middle East and African retail sales in 2011. During the review period, online retailers were the fastest-growing channel group, with a CAGR of nearly 20% and are expected to remain the fastest in the forecast period.
 
 Introduction and Landscape
 Why was the report written?
 "The Future of Retailing in Middle East and Africa to 2016" is based upon an extensive, cross-country, industry research program which brings together Canadean’s research, modelling and analysis expertise in order to develop uniquely detailed market data. It provides detailed quantitative analysis of past and future trends, crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of the retail trade overall and to know which channels are showing growth for which products in the coming years. It aims to capture the shift to new channels depending on the country, the effects of recession, and shifting consumer behaviour thereby providing timely, highly comparable analysis of the retail markets. Data sets are provided for 2006 through to 2016, with actuals being provided for 2011. All initial market sizing and analysis is conducted in local currency in order to ensure that local trends are reflected in the data before conversion into other currencies.
 
 What are the key drivers behind recent market changes?
 Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers’ behaviour have affected the retail sector for different product categories and channels.
 
 What makes this report unique and essential to read?
 This report provides detailed data on the size and development of retail sales of individual product types through specific retail channels and formats in the Middle East and Africa. It provides a detailed and comprehensive quantitative analysis of the trends affecting market development through both historic and forecast data.
 
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