Mobile Searches Gaining Considerable Ground, Analysts Say

12-Jul-2012 | News-Press Release

Oracle Digital, an established web marketing company in Australia, has announced that it has made significant modifications to its roster of products and services, in light of the emerging trends in the virtual world.

In a projection made by analyst firm BIA/Kelsey, it was predicted that there is a big chance that more local searches will be made through smartphones than through desktop computers by the year 2015 – which according to analysts, is a sign that all businesses should take serious heed of.

Giant Internet company Google has also released its own set of statistics, showing that 20 percent of the total queries using its search engine were for local searches – 40 percent of which were made via smartphone queries.

It also showed that in other categories, such as travel and restaurants, searches made through mobile phone took up around 15-20 percent of total queries, which again, has led many analysts to believe that mobile will become even bigger as time passes on. Google has a 95 percent share of the total mobile searches made in the US.

Additionally, industry analysts and experts have made computations to make things clearer. According to them, in the US, there are approximately 125 million people with smartphones, with a large percentage of them doing an average of 20 mobile searches on a monthly basis. Of these, they say that the approximate total of annual mobile searches is 30 billion, and wherein 40 percent or over 12 billion are local mobile searches.

Analysts have also forecasted that the future may bring on around 75 percent or roughly 187 million people doing an average of 40 mobile searches per month – which may amount to 90 billion mobile queries on an annual basis. And according to them, if local mobile searches are set at 50 percent, this will mean around 45 billion mobile searches to be made annually.

With these results and forecasts, many are now saying that online retailers must seasonably develop optimised platforms, both for ecommerce and mobile, in order to ensure that prospective shoppers and customers are reached accordingly.

James Corby, Business Development Director of Oracle Digital, has this to say about making use of efficient online tools for web marketing campaigns: “The online world is full of emerging opportunities to market their business. Companies must stay in tune with the latest Internet movements in order to achieve success in the end. If you don’t, then chances are, companies similar to yours will outcompete you.”

He then added, “But you must make sure that you are researching and utilising the most effective online marketing techniques, such as SEO, social media marketing, reputation management and other tools in order to make things work. Otherwise, it might lead to failure instead of success.”

Oracle Digital is reputable online marketing company that provides numerous online strategies, such as online press release, reputation management, communications strategies, SEO and other online tools to clients from Perth, Sydney, Melbourne, Adelaide, Brisbane and other parts of Australia.

If you want to know more about Oracle Digital and its services, you can call them at 1300 899 851 or you can visit their website at


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