PixelFish Honored with Two "Award of Distinction" Wins
19-Jul-2012 | News-Press Release
Torrance, CA ( prsafe ) July 16, 2012 - PixelFish, a leading provider of Google TV Ads, announced today it has been awarded two "Award of Distinction" wins by the 2012 Videographer Awards. The Videographer Awards is an international awards program founded by communication professionals to honor video production companies, advertising and public relations firms, corporate communication departments, cable and broadcast television operations, and government agencies.
The Videographer Awards is one of the oldest and most respected awards programs in the industry. PixelFish received the "Award of Distinction" for two 2011 projects: "StarBoard," a video case study produced for Hitachi that explored the many uses of the StarBoard interactive whiteboard technology in the classroom; and Sunbury Motors "Kia," a 30-second commercial for a Pennsylvania car dealership.
"The Sunbury Motors Kia commercial was part a five-spot campaign," said PixelFish Senior Scriptwriter Andy Glickman. "The client had previously aired just your typical 'stroll through the lot' spots; we pitched them on the idea of going in a radically different direction to break through the clutter of local dealership advertising. The result was a unified series of commercials, with instantly recognizable branding, that distinguished Sunbury Motors from the competition."
Rob Archer is PixelFish's Media Manager and oversaw production of both "Distinction" winning videos. "These videos couldn't be more different. The Hitachi 'StarBoard' video was shot on location at schools in Washington, capturing comments from teachers using the technology and B-roll of classroom activities. The Sunbury spots were shot in our green screen studio with nearly a dozen actors, extensive props and a series of motion graphics and effects. The challenges, goals and production of the two videos demonstrate pretty well the wide range of work that we do at PixelFish."
PixelFish, Inc. is a provider of award-winning video advertising solutions for medium-sized and large businesses, and their advertising partners. The company has developed revolutionary concepts for quickly and easily creating, distributing and optimizing the most affordable and effective video for all applications. Founded in 2006, PixelFish is a privately-held corporation headquartered in Torrance, California. To learn more about PixelFish, please visit www.pixelfish.com/corporate.
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