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Sheffield, UK ( prsafe ) July 23, 2012 - The difference between a qualified lead that turns into a sale and a lead that is nothing more than a waste of time and money boils down to market research. The lead can be about anything, a product, a service or even an idea, but without sufficient and accurate market research the lead becomes disconnected and turns into a dead end.

Voice Group knows the benefits of lead generation. It is constantly acquiring qualified leads for its clients in industries as diverse as communications and utilities. It values accurate, in depth and well conducted market research so much it choose to do it in house using its own team of specialist, highly experienced and qualified market researchers.

It uses interviewers that are Interviewer Quality Control Scheme accredited; these researches utilise both qualitative and quantitative research methods and they apply full statistical analysis to the results to provide clients with all the necessary info they could possible need to make informed choices. This research is also the basis for lead generation.

Market researchers can locate and target individuals, groups or companies in a relative field in order to go in well prepared and turn qualified leads into sales. No time is wasted; money is used productively and lasting bonds of trust are formed.

Voice Groups points out that market research is not just useful in getting quailed leads, it's also a great way of building lasting relationships with clients, consumers and other businesses.

But why outsource? Voice Group may be biased, but the proof is in the pudding: it gets results. Voice Group has become highly specialised in market research and contact centre services, to a greater extent than a utilities company could be for example. Specialising has allowed Voice Group to offer a service above and beyond the norm and it is a trusted partner for numerous companies, small and large, well-known and up and coming all across the UK.

Voice Group was created by a group of likeminded directors with a combination of over 100 years of experience. We specialize in market research, call centre operations, disaster management and other business to business methods of lead generation and research.

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