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ATLANTA, GA (March 14, 2011) -- Innotrac Corporation (NASDAQ: INOC), a leader in providing technology-based, integrated fulfillment solutions for global brands, today announced an expanded operational footprint and capabilities through Innotrac Europe GmbH, a joint venture between Innotrac and PVS Fulfillment-Service GmbH in Neckarsulm, Germany.

“Innotrac already supports our clients with an integrated network of 7 fulfillment centers in the United States. Expansion into Europe provides our clients with the opportunity to grow their business in new markets with the support of an established, integrated network of fulfillment centers, Call Centers, and returns processing centers. The network expedites the process of start-up and efficiently manages the complexities of doing business in a market area where there are multiple languages, different customs, country-specific banking and payment practices, and the necessity for localized returns processing,” stated Scott Dorfman, Innotrac CEO. 

“Innotrac Europe GmbH provides multi-channel retailers with an end-to-end solution and the resources they need to successfully launch and operate in Europe. In addition to our logistics and operations solutions, we can provide localized online and offline marketing support that help build brand awareness, drive traffic to the stores, and generate sales revenue. There is additional opportunity for our European clients to expand into the North American market through Innotrac’s network of fulfillment and Customer Care facilities,” commented Heinz Karow, Managing Director of Innotrac Europe GmbH.

Innotrac Europe GmbH has operations inthe UK, Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland and the Netherlands.

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a full-service fulfillment and logistics provider serving enterprise clients and world-class brands.  The Company employs sophisticated order processing and warehouse management technology and operates seven fulfillment centers and one call center spanning all time zones across the continental United States.  Innotrac Europe GmbH has a network of fulfillment centers, call centers, and returns processing facilities with operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland and the Netherlands.

About PVS Fulfillment-Service GmbH

The PVS Group, located in Neckarsulm, Germany, is one of Europe’s leading service providers in the fields of e-commerce and fulfillment solutions for B2C and B2B marketers.  PVS Fulfillment-Service GmbH is an international fulfillment partner offering commercially and logistically integrated solutions. With over 20 years of experience in this field, PVS provides a full-service, one source solution for eCommerce that includes online marketing, customer service, debtor management, returns processing, warehousing and distribution. The PVS Group network has multiple facilities throughout Europe.

For more information about Innotrac, visit the Innotrac Website, www.innotrac.com.For additional  information about PVS Fulfillment-Service GmbH: www.pvs-ff.com; www.pvs-fs.com.

Information contained in this press release, other than historical information, may be considered forward-looking in nature.  Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected.  Among the key factors that may have a direct bearing on Innotrac’s operating results, performance or financial condition are competition, the demand for Innotrac’s services, Innotrac’s ability to retain its current clients, Innotrac’s success in growing its existing client base, developing new business, reducing operating costs in response to reduced service revenues, realization of expected revenues from new clients, the general state of the  industries that the Company serves, changing technologies, Innotrac’s ability to maintain profit margins in the face of pricing pressures and numerous other factors discussed in Innotrac’s 2009 Annual Report on Form 10-K and other filings on file with the Securities and Exchange Commission.  Innotrac disclaims any intention or obligation to update or revise any forward-looking statement whether as a result of new information, future events or otherwise.

For more information on Innotrac

Yolanda Kokayi

Marketing Manager

ykokayi@innotrac.com

678.584.4096