Established SEO Firm Reveals Secrets to a Successful Brand

03-Aug-2012 | News-Press Release

Industry experts shared that using traditional marketing methods is not as feasible anymore today as it was before. This is in line with the emergence of newer, more effective marketing strategies that have been specifically designed to cater to a larger audience, and will result in greater profitability for those businesses and individuals who utilise it. They are pertaining to Internet Marketing.

Interestingly, they claim that online or Internet marketing, unlike traditional methods is more affordable, despite its wider audience reach. In fact, they believe that in order for a business to become a household name, all it needs is to have personality, creativity and a genuine client connection – a million dollar marketing or advertising budget is out of the picture.

According to online marketing experts, one of the most efficient parts of an online campaign is the social media platform. Using interesting and engaging content, a business can increase brand awareness, without having to spend large sums of money just to get their messages across.

As explained by social media practitioners, basically everyone in this day and age has their own social media profile – which means the mode of communication is not a big problem. Instead, what a business needs to focus on is the manner of communication, such as the spiel of their promotion, the interest it might generate among readers and its authenticity.

Industry experts also shared that another important aspect of an effective online marketing strategy is to build an online community. The members of this online community do not need to represent a big percentage of the target market – they may even comprise just the top 1% of the business’ demographics, and let them do their part of growing the community themselves. Experts call this crowd-sourcing: members of the online community will serve as the PR agents of the business, while their respective social network accounts will serve as advertisement platforms. But in order to make this possible, the business must be able to provide a sincere and authentic approach when starting out conversations with their members – in order to encourage them to spread information about the company and its products.

Additionally, experts also advise to make use of the power of blogs to spread brand awareness. There are numerous niche groups all over the blogosphere, and businesses can utilise these groups to help promote their brands. A business should know where its target audience is. It requires a degree of time and effort to begin with but the results will be worth the while.

Online marketing experts also encourage businesses to aim for “shareability”. And this can be done by giving out quality, creative, entertaining and original content – something that your audience will find so interesting they will retweet it or repost it on their timelines.

Corby added, “A business or an individual just needs to figure out how to implement the proper web marketing strategies to make things work. If they lack the knowledge, they can hire a company with the right expertise in online marketing to help them out.”

Oracle Digital is an established web marketing company that specialises in numerous expert services specifically designed to boost brand awareness. Their services include Search Engine Optimisation, reputation management, online press release, and other online communication strategies. Oracle Digital has been providing efficient services to clients from Sydney, Brisbane, Adelaide, Melbourne, Perth and other parts of the country.

If you want to step up your business to a whole new level, talk to Oracle Digital’s SEO experts today. You may contact the company at 1300 899 851 or you may drop by their website


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